Frases de Marshall McLuhan

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“Não existem passageiros na espaçonave Terra. Somos todos tripulação.”

“A nova interdependência eletrônica recria o mundo em uma imagem de aldeia global.”

“Não há passageiros na nave espacial Terra; somos todos tripulação.”

““ A criança de hoje está perplexa quando entra no ambiente do século XIX que ainda caracteriza o sistema educacional onde a informação é escassa, mas ordenada e estruturada por padrões fragmentados e classificados de assuntos e horários. "”

“O homem cria a ferramenta. A ferramenta recria o homem.”

“Para o homem primitivo, a noção de espaço era um mistério incontrolável. Para o homem da era tecnológica é o tempo que tem esse papel.”

“A maioria das pessoas está ligada a um tempo anterior, mas você deve estar vivo em nosso próprio tempo.”

“Os anúncios são a arte da caverna do vigésimo século.”

“Eu não necessariamente concordo com tudo o que eu digo.”

“"Um ponto de vista pode se tornar um supérfluo perigoso quando substituído por entendimento profundo e compreensão.”

“The automated presidential surrogate is the superlative nobody.”

“Cultural dominance by either the left or the right hemisphere is largely dependent upon environmental factors.”

“All meaning alters with acceleration, because all patterns of personal and political interdependence change with any acceleration of information.”

“The typographic logic created “the outsider,” the alienated mass, as the type of integral, that is, intuitive and irrational, man.”

“The dyslexic: Everyman as cubist.”

“One of the things that happens at the speed of light is that people lose their goals in life. So what takes the place of goals and objectives? Well, role-playing is coming in very fast.”

“Interdeterminacy was a figure-ground problem arising from incongruity between the visual bias of classical science and the new acoustic sensibilities.”

“The Eskimo, like any pre-literate, leaps easily from the Paleolithic stone age to the electric age, by-passing the Neolithic specialism.”

“The new science of communication is percept, not concept.”

“Every mode of technology is a reflex of our most intimate psychological experience.”

“By surpassing writing, we have regained our wholeness, not on a national or cultural but cosmic plane.”

“We are numb in our new electric world as the native involved in our literate and mechanical culture.”

“Psychic communal integration, made possible at last by the electronic media, could create the universality of consciousness foreseen by Dante when he predicted that men would continue as no more than broken fragments until they were unified into an inclusive consciousness…This is a new interpretation of the mystical body of Christ; and Christ, after all, is the ultimate extension of man.”

“Radio provides a speed-up of information that also causes acceleration in other media. It certainly contracts the world to village size and creates insatiable village tastes for gossip, rumour, and personal malice.”

“Renaissance Italy became a kind of Hollywood collection of sets of antiquity, and the new visual antiquarianism of the Renaissance provided an avenue to power for men of any class.”

“The nuclear bomb will turn warfare into the juggling of images.”

“In the electric age, when our central nervous system is technologically extended to involve us in the whole of mankind and to incorporate the whole of mankind in us, we necessarily participate, in depth, in the consequences of our every action. It is no longer possible to adopt the aloof and dissociated role of the literate Westerner.”

“The mosaic form of the TV image demands participation and involvement in depth, of the whole being, as does the sense of touch.”

“We are no more prepared to encounter radio and TV in our literate milieu than the native of Ghana is able to cope with the literacy that takes him out of his collective tribal world and beaches him in individual isolation.”

“In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.”

“If we sit and talk in a dark room, words suddenly acquire new meanings and different textures…and on the radio. Given only the sound of a play, we have to fill in all of the senses, not just the sight of the action. So much do-it-yourself, or completion and “closure” of action, develops a kind of independent isolation in the young that makes them remote and inaccessible.””

“Chinese script is not visual but iconic and tactile. It does not disturb the tribal bonds.”

“Media, by altering the environment, evoke in us unique ratios of sense perception…When these ratios change, men change.”

“Manuscript culture is conversational if only because the writer and his audience are physically related by the form of publication as performance.”

“The bias of each medium of communication is far more distorting than the deliberate lie.”

“We are not Argus-eyed, but Argus-eared.”

“The manuscript shaped medieval literary conventions at all levels.”

“Today we experience, in reverse, what pre-literate man faced with the advent of writing.”

“It is the poets and painters who react instantly to a new medium like radio or TV.”