Frases de Marshall McLuhan

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Marshall McLuhan

Data de nascimento: 21. Julho 1911
Data de falecimento: 31. Dezembro 1980

Herbert Marshall McLuhan foi um destacado educador, intelectual, filósofo e teórico da comunicação canadense, conhecido por vislumbrar a Internet quase trinta anos antes de ser inventada. Ficou também famoso por sua máxima de que O meio é a mensagem e por ter cunhado o termo aldeia global. McLuhan foi um pioneiro dos estudos culturais e no estudo filosófico das transformações sociais provocadas pela revolução tecnológica do computador e das telecomunicações. Wikipedia

Obras

Citações Marshall McLuhan

„O homem cria a ferramenta. A ferramenta recria o homem.“

—  Marshall McLuhan, livro Understanding Media: The Extensions of Man

Variação: "Nós moldamos as nossas ferramentas, e posteriormente modelamos-nos às nossas ferramentas."
We shape our tools and thereafter our tools shape us.
Understanding Media: The Extensions of Man (1964)

Citát „Não existem passageiros na espaçonave Terra. Somos todos tripulação.“

„O Meio é a Mensagem.“

—  Marshall McLuhan

título do livro "The Medium is the Massage"(1967)

„A nova interdependência eletrônica recria o mundo em uma imagem de aldeia global.“

—  Marshall McLuhan, livro The Gutenberg Galaxy

The new electronic interdependence recreates the world in the image of a global village.
"The Gutenberg Galaxy" (1962)

„Os anúncios são a arte da caverna do vigésimo século.“

—  Marshall McLuhan

Ads are the cave art of the twentieth century.
Marshall McLuhan (1911-1980), Cultura é nosso Negócio (Culture Is Our Business) - página 48, Ballantine Books, 1972, 336 páginas

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„I am not a "culture critic" because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities.“

—  Marshall McLuhan

Letters of Marshall McLuhan (1987), p. 413
1980s and later
Contexto: I am not a "culture critic" because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.

„There are no passengers on Spaceship Earth. We are all crew.“

—  Marshall McLuhan

Statement in 1965, in reference to Operating Manual for Spaceship Earth (1963) by Buckminster Fuller, as quoted Paradigms Lost: Learning from Environmental Mistakes, Mishaps and Misdeeds (2005) by Daniel A. Vallero, p. 367
1960s

„A point of view can be a dangerous luxury when substituted for insight and
understanding.“

—  Marshall McLuhan, livro The Gutenberg Galaxy

Fonte: The Gutenberg Galaxy: The Making of Typographic Man

„There is nothing willful or arbitrary about the Innis mode of expression.“

—  Marshall McLuhan, livro The Gutenberg Galaxy

Fonte: The Gutenberg Galaxy (1962), p. 216; this paragraph was quoted as "context (0) - THE INNIS MODE" by John Brunner, the epigraph or first chapter in his novel Stand on Zanzibar (1968)
Contexto: There is nothing willful or arbitrary about the Innis mode of expression. Were it to be translated into perspective prose, it would not only require huge space, but the insight into the modes of interplay among forms of organisation would also be lost. Innis sacrificed point of view and prestige to his sense of the urgent need for insight. A point of view can be a dangerous luxury when substituted for insight and understanding. As Innis got more insight he abandoned any mere point of view in his presentation of knowledge. When he interrelates the development of the steam press with 'the consolidation of the vernaculars' and the rise of nationalism and revolution he is not reporting anybody's point of view, least of all his own. He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits...

„The subliminal depths of radio are charged with the resonating echoes of tribal horns and antique drums. This is inherent in the very nature of this medium, with its power to turn the psyche and society into a single echo chamber.“

—  Marshall McLuhan, livro Understanding Media: The Extensions of Man

Understanding Media (1964)
Contexto: Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener. That is the immediate aspect of radio. A private experience. The subliminal depths of radio are charged with the resonating echoes of tribal horns and antique drums. This is inherent in the very nature of this medium, with its power to turn the psyche and society into a single echo chamber. (p. 261)

„A nomadic society cannot experience enclosed space.“

—  Marshall McLuhan, livro The Gutenberg Galaxy

Fonte: The Gutenberg Galaxy (1962), p. 73

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