Frases de Marshall McLuhan

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Marshall McLuhan

Data de nascimento: 21. Julho 1918
Data de falecimento: 31. Dezembro 1980

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Herbert Marshall McLuhan foi um destacado educador, intelectual, filósofo e teórico da comunicação canadense. Conhecido por vislumbrar a Internet quase trinta anos antes de ser inventada. Famoso também por sua máxima de que O meio é a mensagem e por ter cunhado o termo Aldeia Global. McLuhan foi um pioneiro dos estudos culturais e no estudo filosófico das transformações sociais provocadas pela revolução tecnológica do computador e das telecomunicações.

Citações Marshall McLuhan

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„Only puny secrets need protection. Big secrets are protected by public incredulity.“

—  Marshall McLuhan
Context: Only puny secrets need protection. Big secrets are protected by public incredulity. You can actually dissipate a situation by giving it maximal coverage. As to alarming people, that's done by rumours, not by coverage. (p. 92)

„There is nothing willful or arbitrary about the Innis mode of expression.“

—  Marshall McLuhan
Context: There is nothing willful or arbitrary about the Innis mode of expression. Were it to be translated into perspective prose, it would not only require huge space, but the insight into the modes of interplay among forms of organisation would also be lost. Innis sacrificed point of view and prestige to his sense of the urgent need for insight. A point of view can be a dangerous luxury when substituted for insight and understanding. As Innis got more insight he abandoned any mere point of view in his presentation of knowledge. When he interrelates the development of the steam press with 'the consolidation of the vernaculars' and the rise of nationalism and revolution he is not reporting anybody's point of view, least of all his own. He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits... p. 216; this paragraph was quoted as "context (0) - THE INNIS MODE" by John Brunner, the epigraph or first chapter in his novel Stand on Zanzibar (1968)

„Scribal culture and Gothic architecture were both concerned with light through, not light on“

—  Marshall McLuhan
Context: Scribal culture and Gothic architecture were both concerned with light through, not light on. (p. 120)

„Schizophrenia may be a necessary consequence of literacy.“

—  Marshall McLuhan
Context: Schizophrenia may be a necessary consequence of literacy. (p. 26)

„Typographic man can express but is helpless to read the configurations of print technology.“

—  Marshall McLuhan
Context: Typographic man can express but is helpless to read the configurations of print technology. (p. 245)

„Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Etiam egestas wisi a erat. Morbi imperdiet, mauris ac auctor dictum.“

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