Frases de Marshall McLuhan

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Marshall McLuhan

Data de nascimento: 21. Julho 1918
Data de falecimento: 31. Dezembro 1980

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Herbert Marshall McLuhan foi um destacado educador, intelectual, filósofo e teórico da comunicação canadense. Conhecido por vislumbrar a Internet quase trinta anos antes de ser inventada. Famoso também por sua máxima de que O meio é a mensagem e por ter cunhado o termo Aldeia Global. McLuhan foi um pioneiro dos estudos culturais e no estudo filosófico das transformações sociais provocadas pela revolução tecnológica do computador e das telecomunicações.

Citações Marshall McLuhan

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„The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action“

— Marshall McLuhan
Context: The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action. Letter to Harold Adam Innis (14 March 1951), published in Essential McLuhan (1995), edited by Eric McLuhan and Frank Zingrone, p. 74

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„The hardware world tends to move into software form at the speed of light“

— Marshall McLuhan
Context: The hardware world tends to move into software form at the speed of light.

„Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio; and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.“

— Marshall McLuhan
Context: Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio; and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence. (p. 186)

„He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits...“

— Marshall McLuhan
Context: There is nothing willful or arbitrary about the Innis mode of expression. Were it to be translated into perspective prose, it would not only require huge space, but the insight into the modes of interplay among forms of organisation would also be lost. Innis sacrificed point of view and prestige to his sense of the urgent need for insight. A point of view can be a dangerous luxury when substituted for insight and understanding. As Innis got more insight he abandoned any mere point of view in his presentation of knowledge. When he interrelates the development of the steam press with 'the consolidation of the vernaculars' and the rise of nationalism and revolution he is not reporting anybody's point of view, least of all his own. He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits... p. 216; this paragraph was quoted as "context (0) - THE INNIS MODE" by John Brunner, the epigraph or first chapter in his novel Stand on Zanzibar (1968)

„Everybody tends to merge his identity with other people at the speed of light“

— Marshall McLuhan
Context: Everybody tends to merge his identity with other people at the speed of light. It's called being mass man.

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