Frases de Marshall McLuhan

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Marshall McLuhan

Data de nascimento: 21. Julho 1911
Data de falecimento: 31. Dezembro 1980

Publicidade

Herbert Marshall McLuhan foi um destacado educador, intelectual, filósofo e teórico da comunicação canadense, conhecido por vislumbrar a Internet quase trinta anos antes de ser inventada. Ficou também famoso por sua máxima de que O meio é a mensagem e por ter cunhado o termo aldeia global. McLuhan foi um pioneiro dos estudos culturais e no estudo filosófico das transformações sociais provocadas pela revolução tecnológica do computador e das telecomunicações.

Citações Marshall McLuhan

Publicidade

„O Meio é a Mensagem.“

—  Marshall McLuhan
título do livro "The Medium is the Massage"(1967)

„A nova interdependência eletrônica recria o mundo em uma imagem de aldeia global.“

—  Marshall McLuhan, The Gutenberg Galaxy
The new electronic interdependence recreates the world in the image of a global village. "The Gutenberg Galaxy" (1962)

„O homem cria a ferramenta. A ferramenta recria o homem.“

—  Marshall McLuhan, Understanding Media: The Extensions of Man
Variação: "Nós moldamos as nossas ferramentas, e posteriormente modelamos-nos às nossas ferramentas." We shape our tools and thereafter our tools shape us. Understanding Media: The Extensions of Man (1964)

„Os anúncios são a arte da caverna do vigésimo século.“

—  Marshall McLuhan
Ads are the cave art of the twentieth century. Marshall McLuhan (1911-1980), Cultura é nosso Negócio (Culture Is Our Business) - página 48, Ballantine Books, 1972, 336 páginas

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„He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits…“

—  Marshall McLuhan, The Gutenberg Galaxy
The Gutenberg Galaxy (1962), Context: There is nothing willful or arbitrary about the Innis mode of expression. Were it to be translated into perspective prose, it would not only require huge space, but the insight into the modes of interplay among forms of organisation would also be lost. Innis sacrificed point of view and prestige to his sense of the urgent need for insight. A point of view can be a dangerous luxury when substituted for insight and understanding. As Innis got more insight he abandoned any mere point of view in his presentation of knowledge. When he interrelates the development of the steam press with 'the consolidation of the vernaculars' and the rise of nationalism and revolution he is not reporting anybody's point of view, least of all his own. He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits... p. 216; this paragraph was quoted as "context (0) - THE INNIS MODE" by John Brunner, the epigraph or first chapter in his novel Stand on Zanzibar (1968)

„Innis sacrificed point of view and prestige to his sense of the urgent need for insight.“

—  Marshall McLuhan, The Gutenberg Galaxy
The Gutenberg Galaxy (1962), Context: There is nothing willful or arbitrary about the Innis mode of expression. Were it to be translated into perspective prose, it would not only require huge space, but the insight into the modes of interplay among forms of organisation would also be lost. Innis sacrificed point of view and prestige to his sense of the urgent need for insight. A point of view can be a dangerous luxury when substituted for insight and understanding. As Innis got more insight he abandoned any mere point of view in his presentation of knowledge. When he interrelates the development of the steam press with 'the consolidation of the vernaculars' and the rise of nationalism and revolution he is not reporting anybody's point of view, least of all his own. He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits... p. 216; this paragraph was quoted as "context (0) - THE INNIS MODE" by John Brunner, the epigraph or first chapter in his novel Stand on Zanzibar (1968)

„Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Etiam egestas wisi a erat. Morbi imperdiet, mauris ac auctor dictum.“

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