Frases de Marshall McLuhan

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“Não existem passageiros na espaçonave Terra. Somos todos tripulação.”

“A nova interdependência eletrônica recria o mundo em uma imagem de aldeia global.”

“Não há passageiros na nave espacial Terra; somos todos tripulação.”

““ A criança de hoje está perplexa quando entra no ambiente do século XIX que ainda caracteriza o sistema educacional onde a informação é escassa, mas ordenada e estruturada por padrões fragmentados e classificados de assuntos e horários. "”

“O homem cria a ferramenta. A ferramenta recria o homem.”

“Para o homem primitivo, a noção de espaço era um mistério incontrolável. Para o homem da era tecnológica é o tempo que tem esse papel.”

“A maioria das pessoas está ligada a um tempo anterior, mas você deve estar vivo em nosso próprio tempo.”

“Os anúncios são a arte da caverna do vigésimo século.”

“Eu não necessariamente concordo com tudo o que eu digo.”

“"Um ponto de vista pode se tornar um supérfluo perigoso quando substituído por entendimento profundo e compreensão.”

“I've always been careful never to predict anything that had not already happened.”

“Since Sputnik and the satellites, the planet is enclosed in a manmade environment that ends "Nature" and turns the globe into a repertory theater to be programmed. Shakespeare at the Globe mentioning "All the world's a stage, and all the men and women merely players" (As You Like It, Act II, Scene 7) has been justified by recent events in ways that would have struck him as entirely paradoxical. The results of living inside a proscenium arch of satellites is that the young now accept the public spaces of the earth as role-playing areas. Sensing this, they adopt costumes and roles and are ready to "do their thing" everywhere."”

“For the oral man the literal text contains all possible levels of meaning.”

“The city no longer exists except as a cultural ghost for tourists. Any highway eatery with its TV set, newspaper and magazine is as cosmopolitan as New York or Paris.”

“Literate man, civilized man, tends to restrict and to separate functions, whereas tribal man has freely extended the form of his body to include the universe. (p. 117)”

“Dantzig explains why the language of number had to be increased to meet the needs created by the new technology of letters.”

“The metropolis today is a classroom; the ads are its teachers. The traditional classroom is an obsolete detention home, a feudal dungeon.”

“The "message" of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs.”

“There are no connections in resonant space. There are only interfaces and metamorphoses.”

“The more data banks record about us, the less we exist.”

“The ways of thinking implanted by electronic culture are very different from those fostered by print culture. Since the Renaissance most methods and procedures have strongly tended towards stress on the visual organization of knowledge.”

“Without an anti-environment, all environments are invisible.”

“The professional tends to classify and to specialize, to accept uncritically the ground rules of the environment. The ground rules provided by the mass response of his colleagues serves as a pervasive environment of which he is contentedly unaware.”

“Youth instinctively understand the present environment – the electric drama. It lives mythically and in depth.”

“Radical changes of identity, happening suddenly and in very brief intervals of time, have proved more deadly and destructive of human values than wars fought with hardware weapons.”

“In tetrad form, the artefact is seen to be not netural or passive, but an active logos or utterance of the human mind or body that transforms the user and his ground.”

“War is never anything less than accelerated technological change.”

“Every technology contrived and “outered” by man has the power to numb human awareness during the period of its first interiorization.”

“Every process pushed far enough tends to reverse or flip suddenly. Chiasmus – the reversal to process caused by increasing its speed, scope or size.”

“Perhaps the most precious possession of man is his abiding awareness of the Analogy of Proper Proportionality, the key to all metaphysical insight, and perhaps the very condition of consciousness itself. This analogical awareness is constituted of a perpetual play of ratios among ratios. A is to B, what C is to D, which is to say the ratio between A and B, is proportionable to the ratio between C and D, there being a ratio between these ratios, as well, this lively awareness of the most exquisite delicacy depends upon there being no connection whatsoever between the components. If A were linked to B, or C to D, mere logic would take the place of analogical perception, thus one of the penalties paid for literacy and a high visual culture is a strong tendency to encounter all things through a rigorous storyline, as it were. Paradoxically, connected spaces and situations exclude participation, whereas discontinuity affords room for involvement. Visual space is connected and creates detachment or non-involvement. It also tends to exclude the participation of the other senses.”

“A moral point of view too often serves as a substitute for understanding in technological matters.”

“Great ages of innovation are the ages in which entire cultures are junked or scrapped.”

“The most human thing about us is our technology.”

“The world of the Greeks illustrates why visual appearances cannot interest people before the interiorization of alphabetic technology.”

“Poetry and the arts can’t exist in America. Mere exposure to the arts does nothing for a mentality which is incorrigibly dialectical. The vital tensions and nutritive action of ideogram remain inaccessible to this state of mind.”

“Prose is private drama; poetry is corporate drama.”

“Primitivism has become the vulgar cliche of much modern art and speculation.”

“After childhood, the senses specialize via the channels of dominant technologies and social weaponries.”

“The human family now exists under conditions of a global village. We live in a single constricted space resonant with tribal drums.”