Frases de Marshall McLuhan

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“Não existem passageiros na espaçonave Terra. Somos todos tripulação.”

“A nova interdependência eletrônica recria o mundo em uma imagem de aldeia global.”

“Não há passageiros na nave espacial Terra; somos todos tripulação.”

““ A criança de hoje está perplexa quando entra no ambiente do século XIX que ainda caracteriza o sistema educacional onde a informação é escassa, mas ordenada e estruturada por padrões fragmentados e classificados de assuntos e horários. "”

“O homem cria a ferramenta. A ferramenta recria o homem.”

“Para o homem primitivo, a noção de espaço era um mistério incontrolável. Para o homem da era tecnológica é o tempo que tem esse papel.”

“A maioria das pessoas está ligada a um tempo anterior, mas você deve estar vivo em nosso próprio tempo.”

“Os anúncios são a arte da caverna do vigésimo século.”

“Eu não necessariamente concordo com tudo o que eu digo.”

“"Um ponto de vista pode se tornar um supérfluo perigoso quando substituído por entendimento profundo e compreensão.”

“Without an understanding of causality there can be no theory of communication. What passes as information theory today is not communication at all, but merely transportation.”

“The alphabet is an aggressive and militant absorber and transformer of culture, as Harold Innis was the first to show.”

“Acoustic space is totally discontinuous, like touch. It is a sphere without centers or margins.”

“Typography cracked the voices of silence.”

“To say that a body or its gravitational field 'bends in space' in its vicinity is the discuss visual space in acoustic terms.”

“With TV, came the icon, the inclusive image, the inclusive political posture or stance.”

“Societies have always been shaped more by the nature of the media by which humans communicate than by the content of the communication.”

“The mother tongue is propaganda.”

“The TV generation is postliterate and retribalized. It seeks by violence to scrub the old private image and to merge in a new tribal identity, like any corporate executive. (p. 201)”

“When technology extends one of our senses, a new translation of culture occurs as swiftly as the new technology is interiorized.”

“Dialectic functions by converting everything it touches into figure but metaphor is a means of perceiving one thing in terms of another.”

“The present volume to this point might be regarded as a gloss on a single text of Harold Innis: "The effect of the discovery of printing was evident in the savage religious wars of the sixteenth and seventeenth centuries. Application of power to communication industries hastened the consolidation of vernaculars, the rise of nationalism, revolution, and new outbreaks of savagery in the twentieth century."”

“For tribal man, space was the uncontrollable mystery. For technological man it is time that occupies the same role.”

“[On Jimmy Carter] "Huck Finn. Loss of identity drives people to nostalgia. Electronic man has no physical body, so he puts nostalgia in its place."”

“If the criminal appears as a nonconformist who is unable to meet the demand of technology that we behave in uniform and continuous patterns, literate man is quite inclined to see others who cannot conform as somewhat.”

“The specialist is one who never makes small mistakes while moving towards the grand fallacy.”

“The “interface” of the Renaissance was the meeting of medieval pluralism and modern homogeneity and mechanism – a formula for blitz and metamorphosis.”

“Effects are perceived, whereas causes are conceived. Effects always preceed causes in the actual developmental order.”

“For me any of the little gestures I make are all tentative probes. That's why I feel free to make them sound as outrageous or extreme as possible. Until you make it extreme, the probe is not very efficient.”

“Interface, of the resonant interval as 'where the action is', whether chemical, psychic or social, involves touch.”

“New media are new archetypes, at first disguised as degradations of older media.”

“The anguish of the third dimension is given its first verbal manifestation in poetic history in King Lear.”

“All media exists to invest our lives with artificial perception and arbitrary values.”

“The coverage is the war. If there were no coverage, there'd be no war. Yes, the newsmen and the mediamen around the world are actually the fighters, not the soldiers anymore.”

“At no period of human culture have men understood the psychic mechanism involved in invention and technology. (p. 300)”

“People never remember but the computer never forgets.”

“The pre-atomist multisensory void was an animate, pulsating, and moving vibrant interval, neither container nor contained, acoustic space penetrated by tactility.”

“Applied knowledge in the Renaissance had to take the form of translation of the auditory into visual terms, of the plastic into retinal form.”

“Relativity theory forced the abandonment, in principle, of absolute space and absolute time.”