Frases de Marshall McLuhan

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“Não existem passageiros na espaçonave Terra. Somos todos tripulação.”

“A nova interdependência eletrônica recria o mundo em uma imagem de aldeia global.”

“Não há passageiros na nave espacial Terra; somos todos tripulação.”

““ A criança de hoje está perplexa quando entra no ambiente do século XIX que ainda caracteriza o sistema educacional onde a informação é escassa, mas ordenada e estruturada por padrões fragmentados e classificados de assuntos e horários. "”

“O homem cria a ferramenta. A ferramenta recria o homem.”

“Para o homem primitivo, a noção de espaço era um mistério incontrolável. Para o homem da era tecnológica é o tempo que tem esse papel.”

“A maioria das pessoas está ligada a um tempo anterior, mas você deve estar vivo em nosso próprio tempo.”

“Os anúncios são a arte da caverna do vigésimo século.”

“Eu não necessariamente concordo com tudo o que eu digo.”

“"Um ponto de vista pode se tornar um supérfluo perigoso quando substituído por entendimento profundo e compreensão.”

“Bless Madison Ave for restoring the magical art of the cavemen to suburbia.”

“My main theme is the extension of the nervous system in the electric age”

“The fall or scrapping of a cultural world puts us all into the same archetypal cesspool, engendering nostalgia for earlier conditions.”

“The increase of visual stress among the Greeks alienated them from the primitive art that the electronic age now reinvents after interiorizing the “unified field” of electric all-at-onceness.”

“Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement.”

“In an age of multiple and massive innovations, obsolescence becomes the major obsession.”

“The media have substituted themselves for the older world.”

“Each of our senses makes its own space, but no sense can function in isolation. Only as sight relates the touch, or kinaesthesia, or sound, can the eye see.”

“I don't explain—I explore.”

“In this book we turn to the study of new patterns of energy arising from man’s physical and psychic artifacts and social organizations. The only method for perceiving process and pattern is by inventory of effects obtained by the comparison and contrast of developing situations.”

“Languages are environments to which the child related synesthetically.”

“Cartoons drove the photo back to myth and dream screen.”

“By phonemic transformation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.”

“Obsolescence is the moment of superabundance.”

“The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.”

“World War I a railway war of centralization and encirclement. World War II a radio war of decentralization concluded by the Bomb. World War III a TV guerrilla war with no divisions between civil and military fronts.”

“Our book technology has Gutenberg at one end and the Ford assembly lines at the other. Both are obsolete.”

“Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.”

“One touch of nature makes the whole world tin.”

“The reduction of the tactile qualities of life and language constitute the refinement sought in the Renaissance and repudiated now in the electronic age.”

“World War III is a guerrilla information war with no division between military and civilian participation.”

“With Gutenberg Europe enters the technological phase of progress, when change itself becomes the archetypal norm of social life.”

“While people are engaged in creating a totally different world, they always form vivid images of the preceding world.”

“We are numb in our new electric world as the native involved in our literate and mechanical culture. (p. 16)”

“In the electric age we wear all mankind as our skin.”

“The Greeks encountered the confusion of tongues when numbers invaded Euclidean space.”

“TV is not good at covering single events. It needs a ritual, a rhythm, and a pattern…[TV] tends to fosters patterns rather than events.”

“The book is a private confessional form that provides a “point of view.””

“At electric speed, all forms are pushed to the limits of their potential.”