Frases de Leo Burnett
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Leo Burnett
Data de nascimento: 21. Outubro 1891
Data de falecimento: 7. Junho 1971
Publicidade
Leo Burnett foi um publicitário e executivo famoso plea criação de ícones como Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, o Pillsbury Doughboy, 7up "Spot", e Tony the Tiger
Autores parecidos
Jim Carrey11
ator canadense
Percy Bysshe Shelley29
escritor britânico
Leonardo DiCaprio4
ator, produtor e filantropo norte-americano
Citações Leo Burnett
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„Make it simple. Make it memorable.“
— Leo Burnett
Context: Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Quote 65
„A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.“
— Leo Burnett
As quoted in Street-Smart Advertising: How to Win the Battle of the Buzz (2006) by Margo Berman, p. 95
„When you reach for the stars, you may not get one, but you won't get a handful of mud either.“
— Leo Burnett
As quoted in Readers Digest January 1985
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