Frases de Leo Burnett
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Leo Burnett
Data de nascimento: 21. Outubro 1891
Data de falecimento: 7. Junho 1971
Publicidade
Leo Burnett foi um publicitário e executivo famoso plea criação de ícones como Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, o Pillsbury Doughboy, 7up "Spot", e Tony the Tiger
Autores parecidos
Jim Carrey12
ator canadense
Percy Bysshe Shelley29
escritor britânico
Al Pacino2
ator e cineasta norte-americano
Citações Leo Burnett
Publicidade
„When you reach for the stars, you may not get one, but you won't get a handful of mud either.“
— Leo Burnett
As quoted in Readers Digest January 1985
„Make it simple. Make it memorable.“
— Leo Burnett
Context: Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Quote 65
„A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin.“
— Leo Burnett
As quoted in Street-Smart Advertising: How to Win the Battle of the Buzz (2006) by Margo Berman, p. 95
„Fun without sell gets nowhere, but sell without fun tends to become obnoxious.“
— Leo Burnett
Communications of an Advertising Man (1961)
„Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.“
— Leo Burnett
Communications of an Advertising Man (1961), p. 81
