Frases de Leo Burnett
2 0Leo Burnett
Data de nascimento: 21. Outubro 1891
Data de falecimento: 7. Junho 1971
Leo Burnett foi um publicitário e executivo famoso plea criação de ícones como Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, o Pillsbury Doughboy, 7up "Spot", e Tony the Tiger
Citações Leo Burnett
„When you reach for the stars, you may not get one, but you won't get a handful of mud either.“
As quoted in Readers Digest January 1985
„Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.“
Quote 65
Leo Burnett Worldwide
„I am often asked how I got into the business. I didn't. The business got into me.“
Quote 100
Leo Burnett Worldwide
Fonte: Communications of an Advertising Man (1961), p. 81
As quoted in Street-Smart Advertising: How to Win the Battle of the Buzz (2006) by Margo Berman, p. 95
„Fun without sell gets nowhere, but sell without fun tends to become obnoxious.“
Communications of an Advertising Man (1961)
„Friction makes sparks and sparks start creative conflagrations.“
Quote 93
Leo Burnett Worldwide
