Frases de Leo Burnett

“O segredo de toda originalidade efetiva na propaganda não está na criação de palavras e imagens novas e complicadas, mas em colocar palavas e imagens familiares em novos relacionamentos.”

“You have come to a place which doesn't tolerate anything but the best. You have come to a place where you can be heard. You have come to a place where you can grow.”

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”

“I am often asked how I got into the business. I didn't. The business got into me.”

“Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.”

“A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin.”

“I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.”

“Fun without sell gets nowhere, but sell without fun tends to become obnoxious.”

“Friction makes sparks and sparks start creative conflagrations.”