Frases de Michael Porter

“A essência da estratégia é escolher o que não fazer.”

“As empresas nunca podem parar de aprender sobre o setor em que atuam, suas rivais ou formas de melhorar ou modificar sua posição competitiva.”

“Estratégia é sobre fazer escolhas, trade-offs; é deliberadamente escolher ser diferente.”

“O sucesso de uma estratégia depende de fazer muitas coisas bem - não apenas algumas - e integrá-las.”

“A entrada antecipada é apropriada quando as seguintes circunstâncias gerais são válidas:
- A imagem e a reputação da empresa são importantes para o comprador, e a empresa pode desenvolver uma reputação aprimorada por ser pioneira.
- A entrada antecipada pode iniciar o processo de aprendizagem em uma empresa na qual a curva de aprendizado é importante, a experiência é difícil de ser imitada e não será anulada por sucessivas gerações tecnológicas.
- A lealdade do cliente será ótima, de modo que os benefícios serão concedidos à empresa que vende primeiro ao cliente.
- As vantagens de custo absoluto podem ser obtidas pelo comprometimento antecipado com o fornecimento de matérias-primas, canais de distribuição e assim por diante.”

“O complemento essencial para a estratégia competitiva do livro inovador, Competitive Advantage, de Michael E. Porter, explora os fundamentos da vantagem competitiva em cada empresa. A vantagem competitiva apresenta uma maneira totalmente nova de entender o que uma empresa faz. O conceito inovador de Porter da cadeia de valor desagrega uma empresa em "atividades", ou em funções ou processos discretos que representam os elementos básicos da vantagem competitiva.”

“O avô dos conceitos para prever o curso provável da evolução da indústria é o familiar ciclo de vida do produto.”

“Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.”

“The firm achieving focus may also potentially earn above-average returns for its industry. Its focus means that the firm either has a low cost position with its strategic target, high differentiation, or both.”

“The best CEOs I know are teachers, and at the core of what they teach is strategy.”

“The success of a strategy depends on doing many things well – not just a few – and integrating among them.”

“The essence of formulating strategy is relating a company to its environment.”

“The essential complement to the path-breaking book Competitive Strategy, Michael E. Porter’s Competitive Advantage explores the underpinnings of competitive advantage in the individual firm.

 Competitive Advantage introduces a whole new way of understanding what a firm does. Porter’s groundbreaking concept of the value chain disaggregates a company into “activities,” or the discrete functions or processes that represent the elemental building blocks of competitive advantage.”

“Quasi-integration is to use debt or equity investments and other means to create alliances between vertically related firms without full ownership.”

“Early entry is appropriate when the following general circumstances hold:
- Image and reputation of the firm are important to the buyer, and the firm can develop an enhanced reputation by being a pioneer.
- Early entry can initiate the learning process in a business in which the learning curve is important, experience is difficult to imitate, and it will not be nullified by successive technological generations.
- Customer loyalty will be great, so that benefits will accrue to the firm that sells to the customer first.
- Absolute cost advantages can be gained by early commitment to supplies of raw materials, distribution channels, and so on.”

“The grandfather of concepts for predicting the probable course of industry evolution is the familiar product life cycle.”

“If people in the organization don't understand how a company is supposed to be different, how it creates value compared to its rivals, then how can they possibly make all of the myriad choices they have to make? Every salesman has to know the strategy — otherwise, he won't know who to call on. Every engineer has to understand it, or she won't know what to build.”

“Low cost relative to competitors becomes the theme running through the entire strategy, though quality, service and other areas cannot be ignored.”

“The essential complement to the path-breaking book Competitive Strategy, Michael E. Porter’s Competitive Advantage explores the underpinnings of competitive advantage in the individual firm.”