„Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.“

—  Michael Porter, Context: There's a fundamental distinction between strategy and operational effectiveness. Strategy is about making choices, trade-offs; it's about deliberately choosing to be different. Operational effectiveness is about things that you really shouldn't have to make choices on; it's about what's good for everybody and about what every business should be doing.
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—  C. J. Cherryh United States science fiction and fantasy author 1942
Context: Trade isn't about goods. Trade is about information. Goods sit in the warehouse until information moves them. Chanur's Legacy (1992)

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„Real leadership is not just about winning conflict - it is about having a strategy to defuse it.“

—  Alex Salmond Scottish National Party politician and former First Minister of Scotland 1954
Context: I want Scotland to be a leader in international conflict resolution. I want to build on the tremendous sense of goodwill towards our nation across the globe. Real leadership is not just about winning conflict - it is about having a strategy to defuse it. Resolution of conflict is harder, more subtle, more difficult.

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„Young women have more choices to make today about what to be. One of those choices is activist.“

—  Gillian Anderson American-British film, television and theatre actress, activist and writer 1968
Global Goals United Nations https://twitter.com/GlobalGoalsUN/status/712709697468571648 (March 23, 2016)

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