Frases de Bruce Fairchild Barton
Bruce Fairchild Barton
Data de nascimento: 5. Agosto 1886
Data de falecimento: 5. Julho 1967
Bruce Fairchild Barton era político americano.
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Citações Bruce Fairchild Barton
„The Sea of Galilee gives and lives. The other sea gives nothing. It is named The Dead. There are two kinds of people in the world. There are two seas in Palestine.“
— Bruce Fairchild Barton
Context: There are two seas in Palestine. One is fresh, and fish are in it. Splashes of green adorn its banks. Trees spread their branches over it and stretch out their thirsty roots to sip of its healing waters... The Sea of Galilee receives but does not keep the Jordan. For every drop that flows into it another drop flows out. The giving and receiving go on in equal measure. The other sea is shrewder, hoarding its income jealously. It will not be tempted into any generous impulse. Every drop it gets, it keeps. The Sea of Galilee gives and lives. The other sea gives nothing. It is named The Dead. There are two kinds of people in the world. There are two seas in Palestine.
"There are Two Seas" http://www.ciadvertising.org/student_account/spring_01/adv382j/suz/two_seas.htm, McCall's magazine (1928); reprinted in the Reader's Digest (1946)
„To every man of vision the clear Voice speaks; there is no great leadership where there is not a mystic. Nothing splendid has ever been achieved except by those who dared believe that something inside themselves was superior to circumstance.“
— Bruce Fairchild Barton
Context: To every man of vision the clear Voice speaks; there is no great leadership where there is not a mystic. Nothing splendid has ever been achieved except by those who dared believe that something inside themselves was superior to circumstance. To choose the sure thing is treason to the soul.
On Jesus, in Ch. 1 : The Executive
„There are two seas in Palestine.“
— Bruce Fairchild Barton
Context: There are two seas in Palestine. One is fresh, and fish are in it. Splashes of green adorn its banks. Trees spread their branches over it and stretch out their thirsty roots to sip of its healing waters... The Sea of Galilee receives but does not keep the Jordan. For every drop that flows into it another drop flows out. The giving and receiving go on in equal measure. The other sea is shrewder, hoarding its income jealously. It will not be tempted into any generous impulse. Every drop it gets, it keeps. The Sea of Galilee gives and lives. The other sea gives nothing. It is named The Dead. There are two kinds of people in the world. There are two seas in Palestine.
"There are Two Seas" http://www.ciadvertising.org/student_account/spring_01/adv382j/suz/two_seas.htm, McCall's magazine (1928); reprinted in the Reader's Digest (1946)
„What a curious phenomenon it is, that you can get men to die for the liberty of the world, who will not make the little sacrifice that is needed to free themselves from their own individual bondage.“
— Bruce Fairchild Barton
"The Fine, Rare Habit of Learning to Do Without", Every Week magazine, as quoted in http://adventistdigitallibrary.org/islandora/object/adl:352018/datastream/PDF/view The Advent Review and Sabbath Herald, Vol 95, No 31, 1 August 1918, pp. 18-19
„He was in fact an adman: persuading, recruiting followers, finding the right words to arouse interest and create desires, in short exemplifying all the principles of modern salesmanship.“
— Bruce Fairchild Barton
Stephen R. Fox, summarizing Barton's beliefs regarding Jesus, in The Mirror Makers : A History of American Advertising and Its Creators (1984); this has been quoted as if it were a statement of Barton's.
„Learn their lesson, that if you would teach people you first must capture their interest with news; that your service rather than your sermons must be your claim upon their attention; that what you say must be simple, and brief, and above all sincere — the unmistakable voice of true regard and affection.“
— Bruce Fairchild Barton
On the teachings of Jesus, in Ch. 5 : His Advertisements
„Generalities would have been soon forgotten. But the story that had its roots in everyday human existence and need, lives and will live forever. It condensed the philosophy of Christianity into half a dozen unforgettable paragraphs. The parable of the Good Samaritan is the greatest advertisement of all times.“
— Bruce Fairchild Barton
Ch. 5 : His Advertisements
„Much brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.“
— Bruce Fairchild Barton
Ch. 5 : His Advertisements
„The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model—whether that model be an icebox or a rug or a new home.“
— Bruce Fairchild Barton
As quoted in Fables of Abundance: a cultural history of advertising in America (1994) by Jackson Lears
„I had never thought of advertising as a life work, though I had on the side, written some very successful copy.“
— Bruce Fairchild Barton
As quoted in The Mirror Makers: A History of American Advertising and Its Creators (1984) by Steven Fox
„Give advertising time. That is the thing that it needs most. The advertising agency is the most precious infant among the professions. Is it fair to expect perfection in a profession that counts only a single generation to its credit? We are learning. I see no reason why advertising agencies, too, should not outlive their founders and the successors of their founders, growing wiser with each generation and gathering a priceless possession of recorded experience.“
— Bruce Fairchild Barton
BBDO Newsletter (1966)
„A man may be down, but he is never out.“
— Bruce Fairchild Barton
A slogan Barton wrote for the Salvation Army
