To blame feminism for women's “lesser life” is to miss entirely the point of feminism, which is to win women a wider range of experience. Feminism remains a pretty simple concept, despite repeated — and enormously effective — efforts to dress it up in greasepaint and turn its proponents into gargoyles. As Rebecca West wrote sardonically in 1913, “I myself have never been able to find out precisely what feminism is: l only know that people call me a feminist whenever I express sentiments that differentiate me from a doormat.”
"Backlash: the undeclared war against American women" - página 22, Susan Faludi
Backlash (1992)
“Sendo o feminismo incompatível com o consumismo, o marketing cooptou-o como uma moda, e logo em seguida declarou-o passado, só para cooptá-lo repetidas vezes sob diferentes rótulos estilísticos.”
Aquecimento (pág. 18)
A Mulher Inteira (1999)
Germaine Greer 35
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George Santayana
(1863–1952)
For an idea ever to be fashionable is ominous, since it must afterwards be always old-fashioned.
Winds of doctrine: studies in contemporary opinion - página 55, George Santayana - Dent, 1913 - 215 páginas

“Uma mentira repetida mil vezes torna-se verdade”
Joseph Goebbels
(1897–1945) Ministro da Propaganda do Partido Nazista Alemão