Frases de Marshall McLuhan

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“Não existem passageiros na espaçonave Terra. Somos todos tripulação.”

“A nova interdependência eletrônica recria o mundo em uma imagem de aldeia global.”

“Não há passageiros na nave espacial Terra; somos todos tripulação.”

““ A criança de hoje está perplexa quando entra no ambiente do século XIX que ainda caracteriza o sistema educacional onde a informação é escassa, mas ordenada e estruturada por padrões fragmentados e classificados de assuntos e horários. "”

“O homem cria a ferramenta. A ferramenta recria o homem.”

“Para o homem primitivo, a noção de espaço era um mistério incontrolável. Para o homem da era tecnológica é o tempo que tem esse papel.”

“A maioria das pessoas está ligada a um tempo anterior, mas você deve estar vivo em nosso próprio tempo.”

“Os anúncios são a arte da caverna do vigésimo século.”

“Eu não necessariamente concordo com tudo o que eu digo.”

“"Um ponto de vista pode se tornar um supérfluo perigoso quando substituído por entendimento profundo e compreensão.”

“There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.”

“Q: Do you feel a need to be distinctive and mass-produced? Q: Are you in the groove? That is, are you moving in ever-diminishing circles? Q: How often do you change your mind, your politics, your clothes?”

“The hot radio medium used in cool or nonliterate cultures has a violent effect, quite unlike its effect, say in England or America, where radio is felt as entertainment.”

“The sheer increase in the quantity of information movement favoured the visual organization of knowledge and the rise of perspective even before typography.”

“The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.”

“The Age of Writing has passed. We must invent a new metaphor, restructure our thoughts and feelings.”

“The medieval student had to be paleographer, editor, and publisher of the authors he read.”

“Electric circuitry profoundly involves men with one another. Information pours upon us, instantaneously and continuously.”

“The user is the content of any situation, whether its driving a car, or wearing clothes or watching a show. The user is content.”

“Formal logic and the logical syllogism encapsulate connectedness in reasoning.”

“Until now a culture has been a mechanical fate for societies, the automatic interiorization of their own technologies.”

“The "tragic flaw" is not a detail of characterization, a mere "fly in the ointment", but a structural feature of ordinary consciousness.”

“The newspaper is a corporate symbolist poem, environmental and invisible, as poem.”

“The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.”

“We have become like the most primitive Palaeolithic man, once more global wanderers, but information gatherers rather than food gatherers. From now on the source of food, wealth and life itself will be information.”

“Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.”

“The criminal, like the artist, is a social explorer.”

“When you move into a new area, a new territory and learn a new language, the language is not a new subject, it is an environment, it is total. (p. 105)”

“Money is a corporate image depending on society for its institutional status.”

“Casting my perils before swains.”

“The telegraph press mosaic is acoustic space as much as an electric circus.”

“Disarmament is illogical and futile, unless one is prepared to regard the available means of production and social organization as affording unique social ends. To divert electrical energy and circuitry into atomic bombs shows the same imaginative power as wiring the dining-room chairs to enable one to electrocute the sitter in the event that he might prove hostile. It is part of the age-old habit of using new means for old purposes instead of discovering what are the new goals contained in the new means.”

“Until writing was invented, we lived in acoustic space: boundless, directionless, horizonless, the dark of the mind, the world of emotion, primordial intuition, terror. Speech is a social chart of this bog.”

“Radio comes to us ostensibly with person to person directness that is private and intimate, while in more urgent fact, it is really a subliminal echo chamber of magic power to touch remote and forgotten chords.”

“The inner trip is not the sole prerogative of the LSD traveler; it’s the universal experience of TV watchers.”

“Environments work us over and remake us. It is man who is the content of and the message of the media, which are extensions of himself. Electronic man must know the effects of the world he has made above all things.”

“Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.”

“Cervantes confronted typographic man in the figure of Don Quixote.”

“The unformulated message of an assembly of news items from every quarter of the globe is that the world today is one city. All war is civil war. All suffering is our own.”