Frases de Marshall McLuhan

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“Não existem passageiros na espaçonave Terra. Somos todos tripulação.”

“A nova interdependência eletrônica recria o mundo em uma imagem de aldeia global.”

“Não há passageiros na nave espacial Terra; somos todos tripulação.”

““ A criança de hoje está perplexa quando entra no ambiente do século XIX que ainda caracteriza o sistema educacional onde a informação é escassa, mas ordenada e estruturada por padrões fragmentados e classificados de assuntos e horários. "”

“O homem cria a ferramenta. A ferramenta recria o homem.”

“Para o homem primitivo, a noção de espaço era um mistério incontrolável. Para o homem da era tecnológica é o tempo que tem esse papel.”

“A maioria das pessoas está ligada a um tempo anterior, mas você deve estar vivo em nosso próprio tempo.”

“Os anúncios são a arte da caverna do vigésimo século.”

“Eu não necessariamente concordo com tudo o que eu digo.”

“"Um ponto de vista pode se tornar um supérfluo perigoso quando substituído por entendimento profundo e compreensão.”

“When the evolutionary process shifts from biology to software technology the body becomes the old hardware environment. The human body is now a probe, a laboratory for experiments.”

“All forms of violence are quests for identity. When you live on the frontier, you have no identity. You're a nobody.”

“A fixed point of view becomes possible with print and ends the image as a plastic organism.”

“The uniformity and repeatability of print created the “political arithmetic” of the seventeenth century and the “hedonistic calculus” of the eighteenth.”

“The field of 'information theory' began by using the old hardware paradigm of transportation of data from point to point.”

“Philosophy was as naive as science in its unconscious acceptance of the assumptions or dynamic of typography.”

“Violence is the effort to maintain and restore a weakened psyche.”

“The unique innovation of the phonetic alphabet released the Greeks from the universal acoustic spill of tribal societies.”

“By simply moving information and brushing information against information, any medium whatever creates vast wealth.”

“Invention is the mother of all necessities.”

“It is experience, rather than understanding, that influences behaviour.”

“As the totem pole is tied to the lineality of the missionaries' Bible, so the igloo was made possible by the primus stove.”

“The content or time-clothing of any medium or culture is the preceding medium or culture.”

“The world of visual perspective is one of unified and homogeneous space. Such a world is alien to the resonating diversity of spoken words. So language was the last art to accept the visual logic of Gutenberg technology, and the first to rebound in the electric age.”

“The TV camera has no shutter. It does not deal with aspects or facets of objects in high resolution. It is a means of direct pick-up by the electrical groping over surfaces.”

“In Catch-22, the figure of the black market and the ground of war merge into a monster presided over by the syndicate. When war and market merge, all money transactions begin to drip blood.”

“Hypnotized by their rear-view mirrors, philosophers and scientists alike tried to focus the figure of man in the old ground of nineteenth-century industrial mechanism and congestion. They failed to bridge from the old figure to the new. It is man who has become both figure and ground via the electrotechnical extension of his awareness. With the extension of his nervous system as a total information environment, man bridges art and nature.</i”

“Marx shared with economists then and since the inability to make his concepts include innovational processes. It is one thing to spot a new product but quite another to observe the invisible new environments generated by the action of the product on a variety of pre-existing social grounds.”

“African audiences cannot accept our passive consumer role in the presence of film.”

“I am a pattern watcher. (p. 311)”

“I heard what you were saying. You - you know nothing of my work. You mean my whole fallacy is wrong. How you ever got to teach a course in anything is totally amazing.”

“There is no connection between the elements in an electric world, which is equivalent to being surrounded by the human unconscious.”

“Visual space is the space of detachment. Audile-tactile space is the space of involvement.”

“Print created national uniformity and government centralism, but also individualism and opposition to government as such.”

“Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.”

“Mysticism is just tomorrow’s science dreamed today.”

“Gutenberg made all history available as classified data: the transportable book brought the world of the dead into the space of the gentlemen's library; the telegraph brought the entire world of the living to the workman's breakfast table.”

“A man's reach must exceed his grasp or what's a metaphor?”

“The future masters of technology will have to be lighthearted and intelligent. The machine easily masters the grim and the dumb.”