„I'm always surprised when anything about the band connects. But I love the fact that it's hard for people to understand. We've said before that it's always been a great thing to get certain people to go away thinking, 'Oh dear, she can't play the drums!' 'Fine, if you think it's all a gimmick, go away!' It weeds out people who wouldn't care anyway.“
— Jack White
On how they are able to "sell what is really an art concept" to a mass audience Perry, Andrew (2004). [http://observer.guardian.co.uk/omm/story/0,13887,1349947,00.html "The White Stripes uncut"] Observer Music Monthly (accessed June 19, 2007).