Frases de Edward de Bono

Edward de Bono photo
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Edward de Bono

Data de nascimento: 19. Maio 1933
Outros nomes:Էդուարդ դե Բոնո, Έντουαρντ ντε Μπόνο

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Edward de Bono é um escritor maltês, instrutor na disciplina de pensamento e psicólogo da Universidade de Oxford. É conhecido pelo termo pensamento lateral e por criar habilidades de exploração, como no PNI, CTF e Cys.

== Referências ==

Citações Edward de Bono

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„Design is really a special case of problem solving.“

—  Edward de Bono
Context: Design is really a special case of problem solving. One wants to bring about a desired state of affairs. Occasionally one wants to remedy some fault but more usually one wants to bring about something new. For that reason design is more open ended than problem solving. It requires more creativity. It is not so much a matter of linking up a clearly defined objective with a clearly defined starting position (as in problem solving) but more a matter of starting out from a general position in the direction of a general objective p. 198; Cited in: Eddie Norman, Urry (1995) Advanced design and technology. p. 65-66.

„With lateral thinking one goes on generating as many approaches as one can even after one has found a promising one.“

—  Edward de Bono
Context: With vertical thinking one may look for different approaches until one finds a promising one. With lateral thinking one goes on generating as many approaches as one can even after one has found a promising one. With vertical thinking one is trying to select the best approach but with lateral thinking one is generating different approaches for the sake of generating them. p. 29.

„Lateral thinking... is the process of using information to bring about creativity and insight restructuring.“

—  Edward de Bono
Context: Lateral thinking... is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics. p. 5; Preface.

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„The rejection process is incorporated in the concept of the negative. The negative is a judgement device.“

—  Edward de Bono
Context: The rejection process is incorporated in the concept of the negative. The negative is a judgement device. It is the means whereby one rejects certain arrangements of information. The negative is used to carry out judgement and to indicate rejection. The concept of the negative is crystallized into a definite language tool. This language tool consists of the words no and not. Once one learns the function and use of these words one has learned how to use logical thinking. The whole concept of logical thinking is concentrated in the use of this language tool. Logic could be said to be the management of NO. p. 159.

„As a result, design and perceptual thinking was never developed.“

—  Edward de Bono
Context: What happened was, 2,400 years ago, the Greek Gang of Three, by whom I mean Aristotle, Plato and Socrates, started to think based on analysis, judgment and knowledge. At the same time, church people, who ran the schools and universities, wanted logic to prove the heretics wrong. As a result, design and perceptual thinking was never developed. People assumed philosophers were doing it and so they blocked anyone else from doing it. But philosophers were not. Philosophers may look out at the world from a stained-glass window, but after a while they stop looking at the world and start looking at the stained glass.

„Creative thinking — in terms of idea creativity — is not a mystical talent. It is a skill that can be practised and nurtured.“

—  Edward de Bono
Context: Creative thinking — in terms of idea creativity — is not a mystical talent. It is a skill that can be practised and nurtured. You can never tell how a policy has been reached just by looking at the end result. Some people who have achieved a huge amount do not come across as impressive when you speak to them.

„Lateral thinking is closely related to insight, creativity and humour.“

—  Edward de Bono
Context: Lateral thinking is closely related to insight, creativity and humour. All four processes have the same basis. But whereas insight, creativity and humour can only be prayed for, lateral thinking is a more deliberate process. It is as definite a way of using the mind as logical thinking — but a very different way. p. 6; First paragraph of the introduction.

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„At school the emphasis has traditionally always been on vertical thinking which is effective but incomplete. This selective type of thinking needs to be supplemented with the generative qualities of creative thinking.“

—  Edward de Bono
Context: At school the emphasis has traditionally always been on vertical thinking which is effective but incomplete. This selective type of thinking needs to be supplemented with the generative qualities of creative thinking. This is beginning to happen in some schools but even so creativity is usually treated as something desirable which is to be brought about by vague exhortation. There is no deliberate and practical procedure for bringing it about. p. 5; Preface.

„Rightness is what matters in vertical thinking. Richness is what matters in lateral thinking.“

—  Edward de Bono
Context: Rightness is what matters in vertical thinking. Richness is what matters in lateral thinking. Vertical thinking selects a pathway by excluding other pathways. Lateral thinking does not select but seeks to open up other pathways. With vertical thinking one selects the most promising approach to a problem, the best way of looking at a situation. With lateral thinking one generates as many alternative approaches as one can. p. 29.

„The concept of lateral thinking is insight restructuring and this is brought about through the rearrangement of information.“

—  Edward de Bono
Context: The concept of lateral thinking is insight restructuring and this is brought about through the rearrangement of information. Rearrangement is the basis of lateral thinking and rearrangement means escape from the rigid patterns established by experience. The rearrangement process is incorporated in the concept of the (re) laxative. The laxative is a rearranging device. It is the means whereby one can escape from established patterns and create new ones. The laxative allows the arrangement of information in new ways from which new patterns can arise. The concept of the laxative is crystallized into a definite language tool. This language tool is PO. Once one learns the function and use of PO one has learned how to use lateral thinking. The whole concept of lateral thinking is concentrated in the use of this language tool. Lateral thinking could be said to be the management of PO just as logical thinking is the management of NO. p. 159.

„Philosophers may look out at the world from a stained-glass window, but after a while they stop looking at the world and start looking at the stained glass.“

—  Edward de Bono
Context: What happened was, 2,400 years ago, the Greek Gang of Three, by whom I mean Aristotle, Plato and Socrates, started to think based on analysis, judgment and knowledge. At the same time, church people, who ran the schools and universities, wanted logic to prove the heretics wrong. As a result, design and perceptual thinking was never developed. People assumed philosophers were doing it and so they blocked anyone else from doing it. But philosophers were not. Philosophers may look out at the world from a stained-glass window, but after a while they stop looking at the world and start looking at the stained glass.

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