Frases de Edward Bernays

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Edward Bernays

Data de nascimento: 22. Novembro 1891
Data de falecimento: 9. Março 1995

Edward Louis Bernays , foi um pioneiro austro-americano no campo das relações públicas e da propaganda, referenciado como "pai das relações públicas". Combinou as ideias de Gustave Le Bon e Wilfred Trotter com as ideias psicológicas de Sigmund Freud, seu tio.

Sua forma de trabalho se baseava no princípio de que as pessoas são irracionais, suas decisões e ações são manipuladas facilmente, Bernays aplicava isso na construção de propaganda. Bernays foi citado pela revista Times como um dos 100 americanos mais influentes do século XX. Wikipedia

Citações Edward Bernays

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„The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.“

—  Edward Bernays, livro Propaganda

Fonte: Propaganda (1928), p. 37 <!-- the first two sentences are very widely cited -->
Contexto: The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society.

„The best place to find things: the public library.“

—  Edward Bernays

Quoted in L. Tye The Father of Spin (1998) p. 102

„For the same reason I read the National Geographic, I like to see places I will never visit.“

—  Edward Bernays

Quoted in L. Tye The Father of Spin (1998) p. 102
On why he read Playboy

„The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.“

—  Edward Bernays

"The Engineering of Consent", Annals of the American Academy of Political and Social Science No. 250 (March 1947), p. 113; Reprinted in Edward L. Bernays, Howard Walden Cutler, The Engineering of Consent, University of Oklahoma Press, 1955

„Propaganda is the executive arm of the invisible government.“

—  Edward Bernays, livro Propaganda

Fonte: Propaganda (1928), p. 48

„The best defense against propaganda: more propaganda.“

—  Edward Bernays

Quoted in L. Tye The Father of Spin (1998) p. 102

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