Steve Jobs: Frases em inglês (página 8)

Steve Jobs era Fundador da Apple. Frases em inglês.
Steve Jobs: 212   citações 107   Curtidas

“The hard part of what we're up against now is that people ask you about specifics and you can't tell them. A hundred years ago, if somebody had asked Alexander Graham Bell, "What are you going to be able to do with a telephone?"”

he wouldn't have been able to tell him the ways the telephone would affect the world. He didn't know that people would use the telephone to call up and find out what movies were playing that night or to order some groceries or call a relative on the other side of the globe. But remember that first the public telegraph was inaugurated, in 1844. It was an amazing breakthrough in communications. You could actually send messages from New York to San Francisco in an afternoon. People talked about putting a telegraph on every desk in America to improve productivity. But it wouldn't have worked. It required that people learn this whole sequence of strange incantations, Morse code, dots and dashes, to use the telegraph. It took about 40 hours to learn. The majority of people would never learn how to use it. So, fortunately, in the 1870s, Bell filed the patents for the telephone. It performed basically the same function as the telegraph, but people already knew how to use it. Also, the neatest thing about it was that besides allowing you to communicate with just words, it allowed you to sing. … It allowed you to intone your words with meaning beyond the simple linguistics. And we're in the same situation today. Some people are saying that we ought to put an IBM PC on every desk in America to improve productivity. It won't work. The special incantations you have to learn this time are "slash q-zs" and things like that. The manual for WordStar, the most popular word-processing program, is 400 pages thick. To write a novel, you have to read a novel—one that reads like a mystery to most people. They're not going to learn slash q-z any more than they're going to learn Morse code. That is what Macintosh is all about. It's the first "telephone" of our industry. And, besides that, the neatest thing about it, to me, is that the Macintosh lets you sing the way the telephone did. You don't simply communicate words, you have special print styles and the ability to draw and add pictures to express yourself.
1980s, Playboy interview (1985)

“I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products.”

On why he delayed the Leopard OS in favor of developing the iPhone rather than hiring more developers, at the annual Apple stockholder's meeting (10 May 2007) as quoted in "Apple's Jobs brushes aside backdating concerns" at c|net News (10 May 2007) http://archive.is/20130628220833/http://news.com.com/2100-1041_3-6182965.html?part=rss&tag=2547-1_3-0-5&subj=news
As quoted in "Apple iPhone: more secrets revealed" (11 May 2007) http://www.tech.co.uk/computing/mac/news/apple-iphone-jobs-spills-more-secrets?articleid=1431998781
2000s
Variante: I wish developing great products was as easy as writing a check … if so, then Microsoft would have great products.

“People think it's this veneer — that the designers are handed this box and told, 'Make it look good!'”

That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.
As quoted in The Guts of a New Machine (30 November 2003) https://www.nytimes.com/2003/11/30/magazine/the-guts-of-a-new-machine.html
2000s

“People say sometimes, "You work in the fastest-moving industry in the world."”

I don't feel that way. I think I work in one of the slowest. It seems to take forever to get anything done. All of the graphical-user interface stuff that we did with the Macintosh was pioneered at Xerox PARC [the company's legendary Palo Alto Research Center] and with Doug Engelbart at SRI [a future-oriented think tank at Stanford] in the mid-'70s. And here we are, just about the mid-'90s, and it's kind of commonplace now. But it's about a 10-to-20-year lag. That's a long time.
1990s, Rolling Stone interview (1994)

“By the way, what have you done that's so great? Do you create anything, or just criticize others work and belittle their motivations?”

Fonte: Republished email to Gawker's Ryan Tate, May 2010 https://web.archive.org/web/20100919141354/http://gawker.com/5539717/