Steve Jobs: Frases em inglês (página 4)

“You know, you keep on innovating, you keep on making better stuff. And if you always want the latest and greatest, then you have to buy a new iPod at least once a year.”

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Steve Jobs

"Jobs: Iconoclast and salesman" by Brian Williams, at MSNBC http://msnbc.msn.com/id/12974884/ (25 May 2006)
2000s

“My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.”

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Steve Jobs

As quoted in Fortune (26 August 1991)
1990s

“The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in a small way, I mean that in a big way, in the sense that they don't think of original ideas, and they don't bring much culture into their products.”

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Steve Jobs

Triumph of the Nerds (1996)
1990s

“What a computer is to me is it's the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds.”

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Steve Jobs

Memory and Imagination: New Pathways to the Library of Congress (1991) http://www.youtube.com/watch?v=ob_GX50Za6c; this has sometimes been paraphrased "Computers are like a bicycle for our minds."
1990s

“Now, I have something to tell you today. Mac OS X has been leading a secret double life — for the past five years. There have been rumors to this effect… but this is Apple's campus in Cupertino — let's zoom in on it — in that building right there… we've had teams doing the "just-in-case" scenario; and our rules have been that our designs for OS X must be processor independent, and that every project must be built for both the Power PC and Intel processors. And so today for the first time, I can confirm the rumors that every release of OS X has been compiled for both Power PC and Intel — this has been going on for the last five years. Just in case.”

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Steve Jobs

2000s, WWDC 2005

“You always have to keep pushing to innovate. Dylan could have sung protest songs forever and probably made a lot of money, but he didn’t. He had to move on, and when he did, by going electric in 1965, he alienated a lot of people. His 1966 Europe tour was his greatest…. The Beatles were the same way. They kept evolving, moving, refining their art. That’s what I’ve always tried to do — keep moving. Otherwise, as Dylan says, if you are not busy being born, you’re busy dying.”

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Steve Jobs

As quoted in Steve Jobs (2011) by Walter Isaacson, p. 570
2010s

“We had the hardware expertise, the industrial design expertise and the software expertise, including iTunes. One of the biggest insights we have was that we decided not to try to manage your music library on the iPod, but to manage it in iTunes. Other companies tried to do everything on the device itself and made it so complicated that it was useless.”

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Steve Jobs

On the design of the iPod, as quoted in Newsweek (14 October 2006)
2000s

“I've seen the demonstrations on the Internet about how you can find another person using a Zune and give them a song they can play three times. It takes forever. By the time you've gone through all that, the girl's got up and left! You're much better off to take one of your earbuds out and put it in her ear. Then you're connected with about two feet of headphone cable.”

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Steve Jobs

When asked whether he was concerned over Microsoft Zune's wireless capability, as a product competing with Apple's iPod, as quoted in Newsweek (14 October 2006)
2000s

“The Japanese have hit the shores like dead fish. They're just like dead fish washing up on the shores.”

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Steve Jobs

As quoted in Playboy (February 1985)
1980s

“There are sneakers that cost more than an iPod.”

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Steve Jobs

On the iPod's $300 price tag, as quoted in Newsweek (27 October 2003)
2000s

“Jobs: Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this stuff to use Macintosh.”

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Steve Jobs

Steve Jobs, Playboy, Feb 1985, by Philip Elmer-Dewitt, “Steve-Jobs The Playboy Interview” http://fortune.com/2010/11/20/steve-jobs-the-playboy-interview/, Fortune.com, November 20, 2010.
1980s

“When you grow up you tend to get told that the world is the way it is and your life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family, have fun, save a little money.
That's a very limited life. Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use.”

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Steve Jobs

Interview Steve Jobs: Visionary Entrepreneur by Santa Clara Valley Historical Association (1994) Steve Jobs: Visionary Entrepreneur http://www.siliconvalleyhistorical.org/#!steve-jobs-film/c1x1c, Silicon Valley Historical Association] Steve Jobs: Secrets of Life quote http://www.youtube.com/watch?v=kYfNvmF0Bqw, Santa Clara Valley Historical Association, YouTube]
1990s

“Rolling Stone: It's been 10 years since the PC revolution started. Rational people can debate about whether technology has made the world a better place –
Jobs: The world's clearly a better place. Individuals can now do things that only large groups of people with lots of money could do before. What that means is, we have much more opportunity for people to get to the marketplace — not just the marketplace of commerce but the marketplace of ideas. The marketplace of publications, the marketplace of public policy. You name it. We've given individuals and small groups equally powerful tools to what the largest, most heavily funded organizations in the world have. And that trend is going to continue. You can buy for under $10,000 today a computer that is just as powerful, basically, as one anyone in the world can get their hands on.”

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Steve Jobs

1990s

“Yes, it's true.”

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Steve Jobs

On the plans for Apple Computer, Inc. to begin using Intel processors in its Macintosh computers during 2006 and 2007. About twenty two minutes into his address. Rumors of such plans had existed for years, but had been growing more credible and prolific for about a week before his announcement.
2005-09, WWDC 2005

“A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.”

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Steve Jobs

Interview with the New York Times (5 June 2007)
2000s

“Jobs: Part of what made the Macintosh great was that the people working on it were musicians, poets, and artists, and zoologists, and historians. They also happened to be the best computer scientists in the world. But if it hadn’t been computer science, these people would have been doing amazing things in other fields. We all brought to this a sort of “liberal arts” air, an attitude that we wanted to pull the best that we saw into this field. You don’t get that if you are very narrow.
Cringley: How does the Web affect the economy?
Jobs: We live in an information economy. The problem is that information's usually impossible to get, at least in the right place, at the right time. The reason Federal Express won over its competitors was its package-tracking system. For the company to bring that package-tracking system onto the Web is phenomenal. I use it all the time to track my packages. It's incredibly great. Incredibly reassuring. And getting that information out of most companies is usually impossible.
But it's also incredibly difficult to give information. Take auto dealerships. So much money is spent on inventory—billions and billions of dollars. Inventory is not a good thing. Inventory ties up a ton of cash, it's open to vandalism, it becomes obsolete. It takes a tremendous amount of time to manage. And, usually, the car you want, in the color you want, isn't there anyway, so they've got to horse-trade around. Wouldn't it be nice to get rid of all that inventory? Just have one white car to drive and maybe a laserdisc so you can look at the other colors. Then you order your car and you get it in a week.”

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Steve Jobs

Robert X. Cringley for a Public Broadcasting System [PBS] television series, “Triumph of the Nerds” (1995), “The Lost Interview: Steve Jobs Tells Us What Really Matters” https://www.forbes.com/sites/stevedenning/2011/11/17/the-lost-interview-steve-jobs-tells-us-what-really-matters/#5cb0fc8e6c3a, Forbes, Steve Denning, Nov 17, 2011,
1990s

“If you want it, you can fly, you just have to trust you a lot.”

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Steve Jobs

As quoted in El Mundo (2011) http://www.elmundo.es/especiales/tecnologia/steve-jobs/frases.html
2010s

“Pixar is the most technically advanced creative company; Apple is the most creatively advanced technical company.”

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Steve Jobs

As quoted in Fortune (21 February 2005)
2000s

“It's rare that you see an artist in his 30s or 40s able to really contribute something amazing.”

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Steve Jobs

At age 29, as quoted in Playboy (February 1985)
1980s, Playboy interview (1985)

“You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.”

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Steve Jobs

Interview with Inc. Magazine for its "The Entrepreneur of the Decade Award" (1 April 1989) http://www.inc.com/magazine/19890401/5602.html
1980s
Variante: You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.