Frases de Patrick Dixon

“Never has the future become so rapidly the past.”

“Institutional blindness is a major threat to the future of all corporations.”

“Connect with all the passions people have -for themselves, their families, their communities and wider world - and they will follow you to the ends of the earth, buy your products and services with pride, and may even be willing to work for you for next to nothing.”

“Business is the "art" of making money by selling things or services people want for more than their cost.”

“Two thirds of all those who have ever lived to sixty five are alive today and most of them are women.”

“Your company may have a reputation for brilliant leadership, outstanding innovation, clever branding and effective change management, but the business could fail if the world changes and you are unprepared.”

“The first one hundred and fifty year old human being could be alive as a baby today.”

“When you have been close to death it makes you think about life.”

“The key to understanding the future is one word: sustainability.”

“Give people a convincing reason and they will lay down their very lives.”

“You cannot have strong leadership without passion.”

“All the most powerful speeches ever made point to a better future.”

“Take hold of your future or the future will take hold of you - be futurewise.”

“The risk of a business being hit by a low probability, high impact event is far higher than most boards realise because the number of potential wild cards is so great.”

“In banking or insurance trust is the only thing you have to sell.”

“People will only follow you if they see you're ahead, are convinced you know the route, trust you, and want to get there too.”

“The larger the corporation, the greater the risk that you are flying blind.”

“Life's too short to sell things you don't believe in.”

“The future is about emotion: reactions to events are usually far more important than the events themselves.”

“Tribalism is the most powerful force in the world.”

“Business strategy is the battleplan for a better future.”

“Mission is at the heart of what you do as a team. Goals are merely steps to its achievement.”

“Listen to your customers but don't (always) believe what they say - they know even less about the future than you.”

“To every trend there is a counter-trend. There are a number of pendulums operating and each creates new business opportunities.”

“The future of marketing belongs to honest information, accurate data and clear claims based on truth.”

“You can have the greatest strategy in the world, but what is the point if no one cares?”

“The Six Faces of the FUTURE are: Fast, Urban, Tribal, Universal, Radical and Ethical”