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Frases de Igor Ansoff

Igor Ansoff foi um professor e consultor norte-americano nascido na Rússia.

Formou-se na Brown University em Engenharia e Matemática, e trabalhou na Rand Corporation e depois na Lockheed. É conhecido como o pai da gestão estratégica.

Igor Ansoff, contribuiu com o planejamento através da obra clássica Estratégia Corporativa, publicada em 1965, influenciado pelas ideias de Peter Drucker e Alfred D. Chandler. Em seu renomado livro, apresentou uma noção de um processo de formular objetivos e estratégias com base da análise de oportunidades do ambiente.

Criou o modelo de Ansoff de planejamento estratégico, baseado na expansão e diversificação empresariais através de uma seqüência de decisões. Wikipedia  

✵ 12. Dezembro 1918 – 14. Julho 2001
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Igor Ansoff: Frases em inglês

“The stakeholder concept was originally defined as "those groups without whose support the organization would cease to exist." The list of stakeholders originally included shareowners, employees, customers, suppliers, lenders and society. Stemming from the work of Igor Ansoff and Robert Stewart (in the planning department at Lockheed) and, later Marion Doscher and Stewart at SRI, the original approach served an important information function in the SRI corporate planning.”

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Igor Ansoff

R. Edward Freeman (2010) Strategic Management: A Stakeholder Approach. p. 32

“The triplet of specifications - the product-market scope, the growth vector and the competitive advantage - describes the firm's product-market path in the external environment.”

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Igor Ansoff

Fonte: Corporate Strategy, 1965, p. 110

“We shall approach practical objectives through a series of approximations. Keeping the maximization of the rate of return as the central theoretical objective, we shall develop a number of subsidiary objectives (which the economists call proxy variables) which contribute in different ways to improvement in the return and which are also measurable in business practice. A firm which meets high performance in most of its subsidiary objectives will substantially enhance its long-term rate of return. (The defect in our approach is that we cannot prove that the result will be a ‘‘maximum’’ possible overall return.) As will be seen, this road has its own obstacles: the difficulties of long term maximization are replaced by the problem of reconciling claims of conflicting objectives.”

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Igor Ansoff

Fonte: Corporate Strategy, 1965, p. 47; cited in: Graham Kenny, (2012),"From the stakeholder viewpoint: designing measurable objectives", Journal of Business Strategy, Vol. 33 Iss: 6 pp. 40-46

“Ansoff (1965) gives only some indication of what he means by environment. This can be explained by Ansoff's classification of decisions into strategic. administrative and operating decisions. He (1965, p. 8) defines these types of decision as follows:
Strategic - to choose product-market mix
Administrative to structure the firm's resources for optimum performance
Operating - to optimize the realization of the profitability potential with the present strategy.”

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Igor Ansoff

Göran Asplund (1975), Strategy formulation: an intervention study of a complex group decision process. p. 22

“A natural companion to the competitive advantage is the synergy component of strategy. This requires that opportunities within the scope possess characteristics which will enhance synergy.”

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Igor Ansoff

Fonte: Corporate Strategy, 1965, p. 165

“This theory maintains that the objectives of the firm should be derived by balancing the conflicting claims of the various 'stakeholders' in the firm: managers, workers, stockholders, suppliers, vendors. The firm has a responsibility to all of these and must configure its objectives so as to give each a measure of satisfaction. Profit which is a return on investment to the stockholder is one of such satisfactions, but does not receive special predominance in the objective structure”

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Igor Ansoff

Fonte: Corporate Strategy, 1965, p. 34; Cited in: Russell L. Ackoff (1994), The Democratic Corporation. p. 37

“By searching out opportunities which match its strengths the firm can optimize the synergistic effects.”

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Igor Ansoff

Fonte: Corporate Strategy, 1965, p. 91

“The publication of the book, Corporate Strategy, by H. Igor Ansoff was a major event in the 1965 world of management. As early as it came in this literature, the book represented a kind of crescendo in the development of strategic planning theory, offering a degree of elaboration seldom attempted since.”

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Igor Ansoff

Henry Mintzberg (1994), The Rise and Fall of Strategic Planning, Prentice Hall, Hemel Hempstead. p. 43