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Frases de Chris Anderson

Chris Anderson é um físico e escritor dos Estados Unidos, conhecido pelo livro A Cauda Longa: Do Mercado de Massa para o Mercado de Nicho de 2006. Foi editor-chefe da revista americana Wired até 2012, já tendo trabalhado nas revistas Science, Nature e The Economist. Atualmente, vive com sua mulher e quatro filhos em Berkeley, California.

Em seu livro, ele analisa a questão da abundância de produtos e da criação de nichos de consumo, tendo um peso significativo comparado com o antigo modelo de uma grande atenção focada apenas na venda de produtos muito populares. Seu próximo livro a ser lançado se chamará "Free" e será distribuído gratuitamente. Entretanto, este livro tem gerado controvérsia por supostamente conter passagens que tem sido caracterizadas como plágio.





== Referências == Wikipedia  

✵ 9. Julho 1961   •   Outros nomes كريس أندرسون
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Chris Anderson: 19   citações 0   Curtidas

Chris Anderson: Frases em inglês

“This is the end of spoon-fed orthodoxy and infallible institutions, and the rise of messy mosaics of information that require—and reward—investigation.”

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Chris Anderson livro The Long Tail

Fonte: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 11, p. 190

“Broadly, the Long Tail is about abundance. Abundant shelf space, abundant distribution, abundant choice.”

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Chris Anderson livro The Long Tail

Fonte: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 8, p. 143

“Remember, in the tyranny of physical space, an audience too thinly spread is the same as no audience at all.”

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Chris Anderson livro The Long Tail

Fonte: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 9, p. 163

“Order it wrong and choice is oppressive; order it right and it’s liberating.”

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Chris Anderson livro The Long Tail

Fonte: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 10, p. 174

“We are turning from a mass market back into a niche nation, defined now not by our geography but by our interests.”

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Chris Anderson livro The Long Tail

Fonte: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 2, p. 40

“In a world of infinite choice, context—not content—is king. (Chris Anderson quoting Rob Reid)”

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Chris Anderson livro The Long Tail

Fonte: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 7, p. 109

“Never underestimate the power of a million amateurs with keys to the factory.”

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Chris Anderson livro The Long Tail

Fonte: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 5, p. 58

“Blockbusters are the exception, not the rule, and yet we see an entire industry through their rarefied air.”

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Chris Anderson livro The Long Tail

Fonte: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 9, p. 167

“In an era without the constraints of physical shelf space and other bottlenecks of distributions, narrowly targeted goods and services can be as economically attractive as mainstream fare.”

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Chris Anderson livro The Long Tail

Fonte: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 4, p. 52

“For the first time in history, hits and niches are on equal economic footing, both just entries in a database called up on demand, both equally worthy of being carried. Suddenly, popularity no longer has a monopoly on profitability.”

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Chris Anderson livro The Long Tail

Fonte: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 1, p. 24

“Fundamentally, a society that asks questions and has the power to answer them is a healthier society than one that simply accepts what it’s told from a narrow range of experts and institutions.”

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Chris Anderson livro The Long Tail

Fonte: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 11, p. 191

“For a generation of customers used to doing their buying research via search engine, a company’s brand is not what the company says it is, but what Google says it is.”

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Chris Anderson livro The Long Tail

Fonte: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 7, p. 99

“Our growing affluence has allowed us to shift from being bargain shoppers buying branded (or even unbranded) commodities to becoming mini-connoisseurs, flexing our taste with a thousand little indulgences that sets us apart from others.”

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Chris Anderson livro The Long Tail

Introduction to the 2006 edition, p. 11
The Long Tail: Why the Future of Business Is Selling Less of More (2006)

“The world of shelf space is a zero-sum game: One product displaces another.”

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Chris Anderson livro The Long Tail

Fonte: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 2, p. 40

“The ultimate cost reduction is eliminating atoms entirely and dealing only in bits.”

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Chris Anderson livro The Long Tail

Fonte: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 6, p. 96

“Talent is not universal but it is widely spread: Give enough people the capacity to create, and inevitably gems will emerge.”

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Chris Anderson livro The Long Tail

Fonte: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 4, p. 54

“We are entering an era of unprecedented choice. And that’s a good thing.”

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Chris Anderson livro The Long Tail

Fonte: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 10, p. 168

“A Long Tail is just culture unfiltered by economic scarcity.”

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Chris Anderson livro The Long Tail

Fonte: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 4, p. 53

“The Web is the ultimate marketplace of ideas, governed by the laws of big numbers.”

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Chris Anderson livro The Long Tail

Fonte: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 5, p. 70