Frases de Alfred P. Sloan
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Alfred Pritchard Sloan Jr. foi Investidor e executivo norte-americano.

Foi presidente da General Motors, de 1923 a 1937. Em 1967 foi incluído no Automotive Hall of Fame.

Alfred Pritchard Sloan Jr, foi um famoso executivo da indústria automobilística americana. Filho de um mecânico, nasceu em 23 de maio de 1875, sendo o primeiro de cinco filhos. Desde cedo sempre demonstrou grande capacidade intelectual, destacando-se nas escolas públicas por onde estudou, assim como no Instituto Politécnico do Brooklyn. Em 1892 formou-se em engenharia elétrica no Instituto de Tecnologia de Massachusetts, como o mais novo membro de sua turma.

Alfred Sloan começou sua carreira como desenhista em uma pequena oficina mecânica, a Hyatt Roller Bearing. Em 1898, casou-se com Irene Jackson de Roxbury, Massachusetts. No ano seguinte, ele se tornou presidente da Hyatt, onde supervisionou todos os aspectos do negócio da empresa, fazendo com que ela crescesse rapidamente sob sua liderança. Em 1916, a Hyatt se fundiu com a United Motors Corporation, da qual Sloan também tornou-se presidente. Dois anos depois, a empresa foi comprada pela General Motors, sucedendo na nomeação de Alfred Sloan para vice-presidente de acessórios e membro do Comitê Executivo da GM.

Inventou a arte de administrar uma grande corporação. Quando entrou na empresa, na década de 20, a GM era o caos, um emaranhado de negócios dispersos e desordenados. Endividada e com a produção à beira do colapso, a General Motors quase foi à falência. Sloan assumiu a presidência em 1923 e criou as divisões corporativas. Sua missão: dar suporte à produção, prover recursos financeiros, organizar fábricas, suprir mão-de-obra. A organização, sob seu comando, passaria a ser controlada por orçamentos, sistemas de contratação, relatórios de vendas.

Sloan adotou a estratégia de um carro "para cada bolso e propósito". Sua linha ia do aristocrático Cadillac ao proletário Chevrolet. Resultado: em 1940, a GM alcançou o topo do mercado, com 47,5% das vendas, uma posição que seu concorrente não mais recuperaria. Wikipedia  

✵ 23. Maio 1875 – 17. Fevereiro 1966
Alfred P. Sloan photo
Alfred P. Sloan: 47   citações 0   Curtidas

Alfred P. Sloan: Frases em inglês

“I had taken up the question of interdivisional relations with Mr. Durant [president of GM at the time] before I entered General Motors and my views on it were well enough known for me to be appointed chairman of a committee "to formulate rules and regulations pertaining to interdivisional business" on December 31, 1918. I completed the report by the following summer and presented it to the Executive Committee on December 6, 1919. I select here a few of its first principles which, though they are an accepted part of management doctrine today, were not so well known then. I think they are still worth attention.
I stated the basic argument as follows:
The profit resulting from any business considered abstractly, is no real measure of the merits of that particular business. An operation making $100,000.00 per year may be a very profitable business justifying expansion and the use of all the additional capital that it can profitably employ. On the other hand, a business making $10,000,000 a year may be a very unprofitable one, not only not justifying further expansion but even justifying liquidation unless more profitable returns can be obtained. It is not, therefore, a matter of the amount of profit but of the relation of that profit to the real worth of invested capital within the business. Unless that principle is fully recognized in any plan that may be adopted, illogical and unsound results and statistics are unavoidable …”

Fonte: My Years with General Motors, 1963, p. 49

“Bedside manners are no substitute for the right diagnosis.”

Alfred P. Sloan, quoted in: The Almanac of Quotable Quotes from 1990. (1991), p. 103

“What has taken place is a shift of business from one manufacturer to another, and the announcements in the press as well as the general publicity of those manufacturers who have succeeded in increasing their business give, I think, the impression that this is true of the whole industry. If we could assume, for the sake of argument, that we will reach the point at which twenty-five million cars and trucks will be registered in the United States an assumption that from what we have accomplished so far is certainly perfectly reasonable then I think we could safely say that the replacement demand, plus the export demand which will increase for many years yet, plus the normal growth, would amount to something like four to four and one half million vehicles a year and would require the manufacture of a number of cars equal to or greater than has yet been produced in any year in the history of the industry…
I am sure that I do not need to elaborate what the automotive industry consists of, its influence on the prosperity of the United States, the influence that it has had in many other industries which contribute to its production necessities. General Motors is an important part of this great industry of ours and as my contribution to your visit with us I would like to tell you in a brief way something about General Motors; how we are thinking, what we are doing, and our ambitions for the future.”

Fonte: Alfred P. Sloan in The Turning Wheel, 1934, p. 332-3: Speech by President Alfred P. Sloan, Jr., 1927 (II)