Frases de Akio Morita

“The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.”

“My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.”

“…the key factor in industry is creativity. I said there are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.”

“We made a completely new kind of transistor (the NPN BJT, and in our development work, our researcher, Leo Esaki, demonstrated the electron tunneling effect, which led to the development of the tunnel diode for which he was awarded a Nobel Prize seventeen years later, after he had joined IBM.”

“Only with these three kinds of creativity - technology, product planning, and marketing - can the public receive the benefit of a new technology.”

“A company will get nowhere if all of the thinking is left to management.”

“(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.”

“Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.”

“The American system of management, in my opinion, also relies too much on outsiders to help make business decisions., and this is because of the insecurity that American decision makers feel in their jobs, as compared with most top Japanese corporate executives.”

“The investor and the employee are in the same position, but sometimes the employee is more important, because he will be there a long time whereas an investor will often get in and out on a whim in order to make a profit.”

“…the differences between U. S. and Japanese companies go beyond the cultural.”

“.. I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.”

“I have had my difficulties with the American legal system, and so I feel qualified to talk about it.”

“You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.”

“…the remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.”

“Amenities are not of great concern to management in Japan.”

“We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.”

“In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.”

“We tell our young managers: 'Don't be afraid to make a mistake. But make sure you don't make the same mistake twice.”

“…the company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.”

“We all learn by imitating, as children, as students, as novices in the world of business. And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.”

“The "patron saint" of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.”

“Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.”

“…I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.”

“There is a major difference between you and me,' I told him. 'Yes, I am rich. But you are wealthy. And that is why you can buy such (expensive jewelry (for your wife and why I cannot.”

“I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.”

“There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.”

“More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.”

“…if you are nothing but profit-conscious, you cannot see the opportunities ahead.”