„The long-form endings have pushed away the short-form endings completely in the oblique cases. In the last few years, there are attempts in Croatia to bring back again the short forms in the usage. This attempts are the part of the new sociolinguistic politics to bring back the archaic words and forms in the usage and to construct new words, neologisms, in place of customary words - all that with the aim to make the language in the west of the Serbo-Croatian language community as different as possible from the language in the east of the Serbo-Croatian language community. Leaders of the new language politics proclaim as incorrect what was customary, and as correct what was rare, archaic or even did not exist in the usage, and then they carry it out in practice through the control of the media, text-books etc. Such inversion of the criteria for what is correct and what is not correct in the language usage makes the native speakers unsure and frustrated.“

Snježana Kordić photo
Snježana Kordić
linguista croata 1964
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„Scientific language that is correct and serious so far as teachers and students are concerned must follow these stylistic norms:
# Be as verbally explicit and universal as possible…. The effect is to make `proper' scientific statements seem to talk only about an unchanging universal realm….
# Avoid colloquial forms of language and use, even in speech, forms close to those of written language. Certain words mark language as colloquial…, as does use of first and second person…
# Use technical terms in place of colloquial synonyms or paraphrases….
# Avoid personification and use of specifically or usually human attributes or qualities…, human agents or actors, and human types of action or process…
# Avoid metaphoric and figurative language, especially those using emotional, colorful, or value laden words, hyperboles and exaggeration, irony, and humorous or comic expressions.
# Be serious and dignified in all expression of scientific content. Avoid sensationalism.
# Avoid personalities and reference to individual human beings and their actions, including (for the most part) historical figures and events….
# Avoid reference to fiction or fantasy.
# Use causal forms of explanation and avoid narrative and dramatic accounts…. Similarly forbidden are dramatic forms, including dialogue, the development of suspense or mystery, the element of surprise, dramatic action, and so on.“

—  Jay Lemke American academic 1946
p. 133-134, as cited in: Mary U. Hanrahan, "Applying CDA to the analysis of productive hybrid discourses in science classrooms." (2002).

Géza Révész photo

„Ebbinghaus: Language is a system of conventional signs that can be voluntarily produced at any time.
Croce: Language is articulated, limited sound organized for the purpose of expression.
Dittrich: Language is the totality of expressive abilities of individual human beings and animals capable of being understood by at least one other individual.
Eisler: Language is any expression of experiences by a creature with a soul.
B. Erdmann: Language is not a kind of communication of ideas but a kind of thinking: stated or formulated thinking. Language is a tool, and in fact a tool or organ of thinking that is unique to us as human beings.
Forbes: Language is an ordered sequence of words by which a speaker expresses his thoughts with the intention of making them known to a hearer.
J. Harris : Words are the symbols of ideas both general and particular: of the general, primarily, essentially and immediately; of the particular, only secondarily, accidentally and mediately.
Hegel: Language is the act of theoretical intelligence in its true sense, for it is its outward expression.
Jespersen: Language is human activity which has the aim of communicating ideas and emotions.
Jodl: Verbal language is the ability of man to fashion, by means of combined tones and sounds based on a limited numbers of elements, the total stock of his perceptions and conceptions in this natural tone material in such a way that this psychological process is clear and comprehensible to others to its least detail.
Kainz : Language is a structure of signs, with the help of which the representation of ideas and facts may be effected, so that things that are not present, even things that are completely imperceptible to the senses, may be represented.
De Laguna: Speech is the great medium through which human co-operation is brought about.
Marty: Language is any intentional utterance of sounds as a sign of a psychic state.
Pillsbury-Meader: Language is a means or instrument for the communication of thought, including ideas and emotions.
De Saussure: Language is a system of signs expressive of ideas.
Schuchardt. The essence of language lies in communication.
Sapir: Language is a purely human and non-instinctive method of communicating ideas, emotions and desires by means of a system of voluntarily produced symbols.“

—  Géza Révész Hungarian psychologist and musicologist 1878 - 1955
Footnote at pp. 126-127; As cited in: Adam Schaff (1962). Introduction to semantics, p. 313-314

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„Bad language coarsens the whole quality of our life. It normalises harsh, often indecent language, which despoils our communication.“

—  Mary Whitehouse British activist 1910 - 2001
As quoted by Jonathan Brown in "Mary Whitehouse: To some a crank, to others a warrior", The Independent, (24 November 2001).

„Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Etiam egestas wisi a erat. Morbi imperdiet, mauris ac auctor dictum.“