„Budgeting is a math exercise, number crunching. Planning is a logical, linear process. Strategizing requires a great deal of information about customers and competitors, along with conceptual skills. Visioning uses a very different part of the brain than budgeting. As the name implies, it involves trying to see possible futures. It inevitably has both a creative and emotional component (e. g., “How do we feel about the options?”). When you use “orthodox planning” to create a vision, frustration and failure are inevitable.“

Step 3, p. 68
The Heart of Change, (2002)

Última atualização 22 de Maio de 2020. História
John P. Kotter photo
John P. Kotter26
author of The heart of Change 1947

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