„In a true zero-defects approach, there are no unimportant items.“

Philip B. Crosby (1989), Let's Talk Quality: 96 Questions You Always Wanted to Ask Phil Crosby, p. 9

Philip Crosby photo
Philip Crosby2
1926 - 2001

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Mohamed Atta photo

„When the hour of reality approaches, the zero hour, wholeheartedly welcome death for the sake of God.“

—  Mohamed Atta Egyptian hijacker and one of the ringleaders of the September 11 attacks 1968 - 2001

The Last Night (2001) https://web.archive.org/web/20140610204712/http://college.cengage.com/history/primary_sources/world/the_last_night.htm
Contexto: When the hour of reality approaches, the zero hour, wholeheartedly welcome death for the sake of God. Always be remembering God. Either end your life while praying, seconds before the target, or make your last words: There is no God but God, Muhammad is his messenger.

Scott Adams photo
David Hilbert photo
Laurie Halse Anderson photo

„Attention is focused mental engagement on a particular item of information. Items come into our awareness, we attend to a particular item, and then we decide whether to act.“

—  Thomas H. Davenport American academic 1954

Thomas H. Davenport and J.C. Beck (2001). The Attention Economy: Understanding the New Currency of Business. Harvard Business School Press. p. 20

Shawn Crahan photo

„You come into this world a zero, and you leave a zero.“

—  Shawn Crahan American musician 1969

Jason Arnopp, Slipknot: Inside the Sickness, Behind the Masks (2001), ISBN 0091879337

Elfriede Jelinek photo

„Money is unimportant, but it is reassuring to have it.“

—  Elfriede Jelinek, livro Wonderful, Wonderful Times

P 203
Wonderful, Wonderful Times (1990)

Fernando Pessoa photo
Abraham Maslow photo
Vanna Bonta photo

„One impression I had was how zero zero gravity is.“

—  Vanna Bonta Italian-American writer, poet, inventor, actress, voice artist (1958-2014) 1958 - 2014

The Universe - Sex in Space (2008)

„The important and the unimportant are the same only at the start.“

—  Antonio Porchia Italian Argentinian poet 1885 - 1968

Lo importante y lo no importante no son iguales sólo en sus comienzos.
Voces (1943)

Agatha Christie photo

„It is completely unimportant. That is why it is so interesting.“

—  Agatha Christie, livro The Murder of Roger Ackroyd

Fonte: The Murder of Roger Ackroyd

Ernesto Che Guevara photo

„Words that do not match deeds are unimportant.“

—  Ernesto Che Guevara Argentine Marxist revolutionary 1928 - 1967

As quoted in Seeds of Revolution: A Collection of Axioms, Passages and Proverbs, Volume 1 (2009) by Iam A. Freeman

Jacques Ellul photo

„I cannot think that choices of this kind are unimportant.“

—  Jacques Ellul French sociologist, technology critic, and Christian anarchist 1912 - 1994

Ce que je crois (1987) [What I Believe] translated by Geoffrey W. Bromiley (1989), p. 140
Contexto: This is why there is such an incredible stress on information in our schools.
The important thing is to prepare young people to enter the world of information, able to handle computers, but knowing only the reasoning, the language, the combinations, and the connections between computers.
This movement is invading the whole intellectual domain and also that of conscience. … What is at issue here is evaluating the danger of what might happen to our humanity in the present half-century, and distinguishing between what we want to keep and what we are ready to lose, between what we can welcome as legitimate human development and what we should reject with our last ounce of strength as dehumanization. I cannot think that choices of this kind are unimportant.

J. B. S. Haldane photo

„I suppose the process of acceptance will pass through the usual four stages:
(i) this is worthless nonsense;
(ii) this is an interesting, but perverse, point of view;
(iii) this is true, but quite unimportant;
(iv) I always said so.“

—  J. B. S. Haldane Geneticist and evolutionary biologist 1892 - 1964

Journal of Genetics Vol. 58, page 464 (1963).
Haldane may have been putting his own twist on a phrase he had heard elsewhere, since similar statements can be found earlier. On p. 113 of The Art of Scientific Investigation http://www.archive.org/stream/artofscientifici00beve#page/112/mode/2up (1955), William Ian Beardmore Beveridge wrote: <blockquote>It has been said that the reception of an original contribution to knowledge may be divided into three phases: during the first it is ridiculed as not true, impossible or useless; during the second, people say that there may be something in it but it would never be of any practical use; and in the third and final phase, when the discovery has received general recognition, there are usually people who say that it is not original and has been anticipated by others.</blockquote>
A note at the bottom of the page adds that "This saying seems to have originated from Sir James Mackenzie (The Beloved Physician, by R. M. Wilson, John Murray, London)". In addition, on p. 366 of "The Accident Prevention Problem in the Small Shop" in Safety Engineering Vol. 33 (1950), Earl B. Morgan wrote: <blockquote>First, it is ridiculed; second, it is subject to argument: third, it is accepted.</blockquote>
A similar quote is also often attributed to Arthur Schopenhauer but this is likely incorrect since it does not appear in any of his published writings.

Jiddu Krishnamurti photo

„But even when the choice is made, you must still remember that of the real and the unreal there are many varieties; and discrimination must still be made between the right and the wrong, the important and the unimportant, the useful and the useless, the true and the false, the selfish and the unselfish.“

—  Jiddu Krishnamurti Indian spiritual philosopher 1895 - 1986

§ I
1910s, At the Feet of the Master (1911)
Contexto: In all the world there are only two kinds of people — those who know, and those who do not know; and this knowledge is the thing which matters. What religion a man holds, to what race he belongs — these things are not important; the really important thing is this knowledge — the knowledge of God's plan for men. For God has a plan, and that plan is evolution. When once a man has seen that and really knows it, he cannot help working for it and making himself one with it, because it is so glorious, so beautiful. So, because he knows, he is on God's side, standing for good and resisting evil, working for evolution and not for selfishness.
If he is on God's side he is one of us, and it does not matter in the least whether he calls himself a Hindu or a Buddhist, a Christian or a Muhammadan, whether he is an Indian or an Englishman, a Chinaman or a Russian. Those who are on His side know why they are here and what they should do, and they are trying to do it; all the others do not yet know what they should do, and so they often act foolishly, and try to invent ways for themselves which they think will be pleasant for themselves, not understanding that all are one, and that therefore only what the One wills can ever be really pleasant for any one. They are following the unreal instead of the real. Until they learn to distinguish between these two, they have not ranged themselves on God's side, and so this discrimination is the first step.
But even when the choice is made, you must still remember that of the real and the unreal there are many varieties; and discrimination must still be made between the right and the wrong, the important and the unimportant, the useful and the useless, the true and the false, the selfish and the unselfish.

John C. Maxwell photo

„Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Etiam egestas wisi a erat. Morbi imperdiet, mauris ac auctor dictum.“