„In a true zero-defects approach, there are no unimportant items.“

—  Philip Crosby, Philip B. Crosby (1989), Let's Talk Quality: 96 Questions You Always Wanted to Ask Phil Crosby, p. 9
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1926 - 2001

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„When the hour of reality approaches, the zero hour, wholeheartedly welcome death for the sake of God.“

—  Mohamed Atta Egyptian hijacker and one of the ringleaders of the September 11 attacks 1968 - 2001
Context: When the hour of reality approaches, the zero hour, wholeheartedly welcome death for the sake of God. Always be remembering God. Either end your life while praying, seconds before the target, or make your last words: There is no God but God, Muhammad is his messenger. The Last Night (2001) https://web.archive.org/web/20140610204712/http://college.cengage.com/history/primary_sources/world/the_last_night.htm

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„Attention is focused mental engagement on a particular item of information. Items come into our awareness, we attend to a particular item, and then we decide whether to act.“

—  Thomas H. Davenport American academic 1954
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„You come into this world a zero, and you leave a zero.“

—  Shawn Crahan American musician 1969
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„One impression I had was how zero zero gravity is.“

—  Vanna Bonta Italian-American writer, poet, inventor, actress, voice artist (1958-2014) 1958 - 2014

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„Words that do not match deeds are unimportant.“

—  Ernesto Che Guevara Argentine Marxist revolutionary 1928 - 1967
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„The important and the unimportant are the same only at the start.“

—  Antonio Porchia Italian Argentinian poet 1886 - 1968

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„Values are not trendy items that are casually traded in.“

—  Ellen Goodman American journalist and writer 1941