„[Google's] coming blend of Android and Chrome, coupled with Apple's move to emulate Surface, could result in a devastating outcome for Apple.... I'm reading rumors that Apple is creating an Amazon Echo clone and I think it will be the world's next Zune. Ironically, this would likely make Ballmer really happy because the ghost of Sun Tzu will stop slapping him around and start focusing on Tim Cook.“

—  Rob Enderle, BlackBerry and the Lesson That the Technology Market Fails to Learn http://itbusinessedge.com/blogs/unfiltered-opinion/blackberry-and-the-lesson-that-the-technology-market-fails-to-learn.html in IT Business Edge (28 September 2016)
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„Often, firms that were successful start to fail after a successful CEO departs, largely because they spent little time mentoring the successor in making successful decisions.... I think we are seeing this play out at Apple at the moment...“

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