„The new rules of competition require managers to start by asking what's important to their customers and where the company can make new money. Then, they need to reinvent their businesses to create the next profit zones.“
— Adrian Slywotzky American economist 1951
Attributed to Slywotzky and Morrison in: John A. Byrne (1998) " Go where the money is http://www.businessweek.com/1998/04/b3562033.htm" at businessweek.com. Jan. 15, 1998.