„i>Never Write an Advertisement Which You Wouldn't Want Your Own Family To Read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.“

—  David Ogilvy, Confessions of an Advertising Man, p. 87 (Ballantine Books)
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David Ogilvy6
1911 - 1999
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„Do not let your bachelor ways crystallize so that you can’t soften them when you come to have a wife and a family of your own.“

—  Rutherford B. Hayes American politician, 19th President of the United States (in office from 1877 to 1881) 1822 - 1893
Letter to his son, Webb Hayes (20 March 1890)

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„Poor, wretched, and stupid peoples, nations determined on your own misfortune and blind to your own good! You let yourselves be deprived before your own eyes of the best part of your revenues; your fields are plundered, your homes robbed, your family heirlooms taken away. You live in such a way that you cannot claim a single thing as your own; and it would seem that you consider yourselves lucky to be loaned your property, your families, and your very lives.“

—  Étienne de La Boétie French judge, writer and philosopher 1530 - 1563
Context: Poor, wretched, and stupid peoples, nations determined on your own misfortune and blind to your own good! You let yourselves be deprived before your own eyes of the best part of your revenues; your fields are plundered, your homes robbed, your family heirlooms taken away. You live in such a way that you cannot claim a single thing as your own; and it would seem that you consider yourselves lucky to be loaned your property, your families, and your very lives. All this havoc, this misfortune, this ruin, descends upon you not from alien foes, but from the one enemy whom you yourselves render as powerful as he is, for whom you go bravely to war, for whose greatness you do not refuse to offer your own bodies unto death. He who thus domineers over you has only two eyes, only two hands, only one body, no more than is possessed by the least man among the infinite numbers dwelling in your cities; he has indeed nothing more than the power that you confer upon him to destroy you. Where has he acquired enough eyes to spy upon you, if you do not provide them yourselves? How can he have so many arms to beat you with, if he does not borrow them from you? The feet that trample down your cities, where does he get them if they are not your own? How does he have any power over you except through you? How would he dare assail you if he had no cooperation from you? What could he do to you if you yourselves did not connive with the thief who plunders you, if you were not accomplices of the murderer who kills you, if you were not traitors to yourselves? You sow your crops in order that he may ravage them, you install and furnish your homes to give him goods to pillage; you rear your daughters that he may gratify his lust; you bring up your children in order that he may confer upon them the greatest privilege he knows — to be led into his battles, to be delivered to butchery, to be made the servants of his greed and the instruments of his vengeance; you yield your bodies unto hard labor in order that he may indulge in his delights and wallow in his filthy pleasures; you weaken yourselves in order to make him the stronger and the mightier to hold you in check.

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„Please do not worry, I never read anything which you write.“

—  Mohammad Hidayatullah 11th Chief Justice of India 1905 - 1992
When a colleague in the court had sent him disparaging remarks on the sides and as a foot note on his draft of a judgement with the comment “Please do not read the marginal comments. They are not for your eyes."

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„You are lighting a fire beneath the open sky, while your own family in your own house is freezing.“

—  Isaac Leib Peretz Yiddish language author and playwright 1852 - 1915
Context: [About loyalty to Judaism] Don't assume, Jewish intellectuals, that you are doing your duty by working... for so-called Humanity.... You are lighting a fire beneath the open sky, while your own family in your own house is freezing. Bildung, 1890. Alle Verk, xii. 20ff. S. Liptzin. Peretz. Yivo, 1947, pp. 334–8.

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„You know, you don’t really need me. All you need to do is read your own books.“

—  P. L. Travers Australian-British novelist, actress and journalist 1899 - 1996
Context: I’ve always been interested in the Mother Goddess. Not long ago, a young person, whom I don’t know very well, sent a message to a mutual friend that said: “I’m an addict of Mary Poppins, and I want you to ask P. L. Travers if Mary Poppins is not really the Mother Goddess.” So, I sent back a message: “Well, I’ve only recently come to see that. She is either the Mother Goddess or one of her creatures — that is, if we’re going to look for mythological or fairy-tale origins of Mary Poppins.” I’ve spent years thinking about it because the questions I’ve been asked, very perceptive questions by readers, have led me to examine what I wrote. The book was entirely spontaneous and not invented, not thought out. I never said, “Well, I’ll write a story about Mother Goddess and call it Mary Poppins.” It didn’t happen like that. I cannot summon up inspiration; I myself am summoned. Once, when I was in the United States, I went to see a psychologist. It was during the war when I was feeling very cut off. I thought, Well, these people in psychology always want to see the kinds of things you’ve done, so I took as many of my books as were then written. I went and met the man, and he gave me another appointment. And at the next appointment the books were handed back to me with the words: “You know, you don’t really need me. All you need to do is read your own books.” That was so interesting to me. I began to see, thinking about it, that people who write spontaneously as I do, not with invention, never really read their own books to learn from them. And I set myself to reading them. Every now and then I found myself saying, “But this is true. How did she know?” And then I realized that she is me. Now I can say much more about Mary Poppins because what was known to me in my blood and instincts has now come up to the surface in my head.

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