„Recognizing our responsibilities as industrialists, we will devote ourselves to the progress and development of society and the well-being of people through our business activities, thereby enhancing the quality of life throughout the world.“
— Matsushita Konosuke Japanese businessman 1894 - 1989
Kōnosuke Matsushita, quoted in: Philip Kotler (2012). Rethinking Marketing: Sustainable Marketing Enterprise in Asia. p. 82.