„Every culture, or subculture, is defined by a set of common values, that is, generally agreed upon preferences. Without a core of common values a culture cannot exist, and we classify society into cultures and subcultures precisely because it is possible to identify groups who have common values.“

—  Kenneth Boulding, p. 12
Kenneth Boulding
1910 - 1993
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„The basic bond of any society, culture, subculture, or organization is 'a public image.“

—  Kenneth E. Boulding British-American economist 1910 - 1993
p. 64, cited in: Carl H. Botan, Vincent Hazleton (2006) Public Relations Theory Two. p. 349. Botan & Hazleton explain: "Citizens have particular images (or conceptions) of their own nation in relations to other nations, and those images reflect specific values and emotions. People in one nation make attributions about those living in other nations even when they have not visited a particular country. When individuals discuss their personal images with others, they contribute to the creation of public images. The public images of nation-states emanate from a “universe of discourse” (Boulding, 1956, p. 15)."

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„“Values identify what you stand for. In a sense, these values are the very foundation of your culture, those basic principles on which you are unwilling to compromise.  It is extremely important that the values in any organization be clearly articulated for and understood by everyone in that organization.”“

—  Don Soderquist 1934 - 2016
Don Soderquist “ The Wal-Mart Way: The Inside Story of the Success of the World's Largest Company https://books.google.com/books?id=mIxwVLXdyjQC&lpg=PR9&dq=Don%20Soderquist&pg=PR9#v=onepage&q=Don%20Soderquist&f=false, Thomas Nelson, April 2005, p. 29.

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„Saying that cultural objects have value is like saying that telephones have conversations.“

—  Brian Eno English musician, composer, record producer and visual artist 1948
March 23, 1995, p. 81

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„The oldest answers to the most basic questions about how to operate are common to virtually every culture on the planet, because at the simplest level, every culture needs to keep order“

—  James Burke (science historian) British broadcaster, science historian, author, and television producer 1936
Context: The oldest answers to the most basic questions about how to operate are common to virtually every culture on the planet, because at the simplest level, every culture needs to keep order -- especially this kind: (James Burke displays a wedding ring.) This is one of those things in life we protect most against being changed when knowledge changes us. We protect it by turning it into a ritual. When we get married, or buried, get christened, or anything else too important to play by ear, the event is turned into a kind of play where everybody gets a role they act out. It's a kind of public agreement to stick to the general rules about whatever it is. The people doing it are effectively saying, "No matter what else may change, we won't rock the boat! We're not maverick. You can trust us." Expressions of approval follow. Most of these ritual ways of answering a social need that we got from the past look like it. They include something from an ancient rite -- in this case, the old symbol of fertility: the ring. And then, it's all done in the presence of a supernatural being: a God. So, the agreement is also made under what was once a real threat of heavenly retribution if you broke your promise later on. Some things, this ritual says, must be permanent.

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