„A culture truly changes only when a new way of operating has been shown to succeed over some minimum period of time.“

Step 8, p. 176
The Heart of Change, (2002)

Última atualização 22 de Maio de 2020. História
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John P. Kotter26
author of The heart of Change 1947

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Contexto: The path to truly new, never-been-done-before things always has failure along the way … It’s supposed to be hard. … Solving the problem must matter. It must instill a sense of urgency … And that urgency cannot be created in the abstract; it has to be real to inspire greater genius.

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Contexto: A free culture has been our past, but it will only be our future if we change the path we are on right now. Like Stallman's arguments for free software, an argument for free culture stumbles on a confusion that is hard to avoid, and even harder to understand. A free culture is not a culture without property; it is not a culture in which artists don't get paid. A culture without property, or in which creators can't get paid, is anarchy, not freedom. Anarchy is not what I advance here. Instead, the free culture that I defend in this book is a balance between anarchy and control. A free culture, like a free market, is filled with property. It is filled with rules of property and contract that get enforced by the state. But just as a free market is perverted if its property becomes feudal, so too can a free culture be queered by extremism in the property rights that define it. That is what I fear about our culture today. It is against that extremism that this book is written.

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