„A time will come, a time will come,
(Though the world will never be quite the same),
When the people sit in the summer sun,
Watching, watching the beautiful game.“
— Arnold Wall university professor, philologist, poet, mountaineer, botanist, writer, radio broadcaster 1869 - 1966
Poem: A Time Will Come (1915); Cited in: John Arlott, Fred Trueman (1971) Arlott and Trueman on cricket. p. 173
He is referring to cricket; later, "the beautiful game" was used to describe football.