„Creativity thinks up new things. Innovation does new things. The difference speaks for itself. Yet the fluent advisers to business seldom make the distinction. They tend to rate ideas more by their novelty than by their practicability.“

Theodore Levitt (1974). Marketing for business growth, p. 71

Última atualização 22 de Maio de 2020. História
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Theodore Levitt
professor académico alemão 1925 - 2006

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This isn't just a problem for the government. It's a problem for everyone: The difficulty of making new ideas broadly available.“

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Contexto: I do think that speed is part of the innovation process. If ideas aren't built on with a sense of urgency, time can pass you by.
This isn't just a problem for the government. It's a problem for everyone: The difficulty of making new ideas broadly available. And yet some ideas move quickly. Look at the progression of radio, television, the Internet, the iPod, Facebook. The acceleration in getting to millions of users has gone from 38 years to less than 4. That's something that we've paid a lot of attention to: How do we increase the speed at DARPA?

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„Man does not speak because he thinks; he thinks because he speaks. Or rather, speaking is no different than thinking: to speak is to think.“

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„The genuine rationalist does not think that he or anyone else is in possession of the truth; nor does he think that mere criticism as such helps us achieve new ideas. But he does think that, in the sphere of ideas, only critical discussion can help us sort the wheat from the chaff. He is well aware that acceptance or rejection of an idea is never a purely rational matter; but he thinks that only critical discussion can give us the maturity to see an idea from more and more sides and to make a correct judgement of it.“

—  Karl Popper Austrian-British philosopher of science 1902 - 1994

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Contexto: When I speak of reason or rationalism, all I mean is the conviction that we can learn through criticism of our mistakes and errors, especially through criticism by others, and eventually also through self-criticism. A rationalist is simply someone for whom it is more important to learn than to be proved right; someone who is willing to learn from others — not by simply taking over another's opinions, but by gladly allowing others to criticize his ideas and by gladly criticizing the ideas of others. The emphasis here is on the idea of criticism or, to be more precise, critical discussion. The genuine rationalist does not think that he or anyone else is in possession of the truth; nor does he think that mere criticism as such helps us achieve new ideas. But he does think that, in the sphere of ideas, only critical discussion can help us sort the wheat from the chaff. He is well aware that acceptance or rejection of an idea is never a purely rational matter; but he thinks that only critical discussion can give us the maturity to see an idea from more and more sides and to make a correct judgement of it.

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