„What the advertiser needs to know is not what is right about the product but what is wrong about the buyer.“

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Neil Postman
1931 - 2003
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„Worrying about what might go wrong may not be as glamorous a job as speculating about the future, but it is a more essential job right now.“

—  Nicholas Carr American writer 1959
Why IT Doesn't Matter Anymore http://hbswk.hbs.edu/archive/3520.html, Harvard Business Review, June 9, 2003.

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