Frases de Paul Arden

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Paul Arden

Data de nascimento: 7. Abril 1940
Data de falecimento: 2. Abril 2008

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Paul Arden was a creative director of Saatchi and Saatchi and an author of several books on advertising and motivation, including Whatever You Think, Think The Opposite and It's Not How Good You Are, It's How Good You Want To Be.

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„Be unfashionable. Take risks.“

—  Paul Arden, It's Not How Good You Are, It's How Good You Want To Be

„Don't be afraid of silly ideas.“

—  Paul Arden, It's Not How Good You Are, It's How Good You Want To Be

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