Frases de Marshall McLuhan

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Marshall McLuhan

Data de nascimento: 21. Julho 1911
Data de falecimento: 31. Dezembro 1980

Herbert Marshall McLuhan foi um destacado educador, intelectual, filósofo e teórico da comunicação canadense, conhecido por vislumbrar a Internet quase trinta anos antes de ser inventada. Ficou também famoso por sua máxima de que O meio é a mensagem e por ter cunhado o termo aldeia global. McLuhan foi um pioneiro dos estudos culturais e no estudo filosófico das transformações sociais provocadas pela revolução tecnológica do computador e das telecomunicações. Wikipedia

Obras

Citações Marshall McLuhan

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„Os anúncios são a arte da caverna do vigésimo século.“

—  Marshall McLuhan

Ads are the cave art of the twentieth century.
Marshall McLuhan (1911-1980), Cultura é nosso Negócio (Culture Is Our Business) - página 48, Ballantine Books, 1972, 336 páginas

Citát „Não existem passageiros na espaçonave Terra. Somos todos tripulação.“

„O homem cria a ferramenta. A ferramenta recria o homem.“

—  Marshall McLuhan, livro Understanding Media: The Extensions of Man

Variação: "Nós moldamos as nossas ferramentas, e posteriormente modelamos-nos às nossas ferramentas."
We shape our tools and thereafter our tools shape us.
Understanding Media: The Extensions of Man (1964)

„O Meio é a Mensagem.“

—  Marshall McLuhan

título do livro "The Medium is the Massage"(1967)

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„A nova interdependência eletrônica recria o mundo em uma imagem de aldeia global.“

—  Marshall McLuhan, livro The Gutenberg Galaxy

The new electronic interdependence recreates the world in the image of a global village.
"The Gutenberg Galaxy" (1962)

„As Innis got more insight he abandoned any mere point of view in his presentation of knowledge.“

—  Marshall McLuhan, livro The Gutenberg Galaxy

Fonte: The Gutenberg Galaxy (1962), p. 216; this paragraph was quoted as "context (0) - THE INNIS MODE" by John Brunner, the epigraph or first chapter in his novel Stand on Zanzibar (1968)
Contexto: There is nothing willful or arbitrary about the Innis mode of expression. Were it to be translated into perspective prose, it would not only require huge space, but the insight into the modes of interplay among forms of organisation would also be lost. Innis sacrificed point of view and prestige to his sense of the urgent need for insight. A point of view can be a dangerous luxury when substituted for insight and understanding. As Innis got more insight he abandoned any mere point of view in his presentation of knowledge. When he interrelates the development of the steam press with 'the consolidation of the vernaculars' and the rise of nationalism and revolution he is not reporting anybody's point of view, least of all his own. He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits...

„The new electronic interdependence recreates the world in the image of a global village.“

—  Marshall McLuhan, livro The Gutenberg Galaxy

The Gutenberg Galaxy (1962)
Contexto: The new electronic interdependence recreates the world in the image of a global village. (p. 36)

„Nobody ever made a grammatical error in a non-literate society.“

—  Marshall McLuhan, livro The Gutenberg Galaxy

Fonte: The Gutenberg Galaxy (1962), p. 271

„Media are means of extending and enlarging our organic sense lives into our environment.“

—  Marshall McLuhan

"The Care and Feeding of Communication Innovation", Dinner Address to Conference on 8 mm Sound Film and Education, Teachers College, Columbia University, 8 November 1961
1960s

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