„Vegan is a term that refers to people who have chosen a way of living guided by ahimsa (nonharming) and reverence for life. … Vegans recognize the value of life to all living creatures and extend to them the compassion, kindness, and justice in The Golden Rule. Vegans see animals as free entities in nature, not slaves or vassals, nor as chattel, pieces of goods to be bought and sold. An animal has feelings, an animal has sensitivity, an animal has a place in life, and the vegan respects this life that is manifest in the animal. Vegans do not wish to harm the animal any more than they would want the animal to harm them. This is an example of The Golden Rule precisely as it should be applied.“
"Go Vegan for the Animals" (adapted from "Let’s Talk about Veganism" in Powerful Vegan Messages, 2014), in the American Vegan Society website http://www.americanvegan.org/animals.html.