Frases de Chris Anderson

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Chris Anderson

Data de nascimento: 9. Julho 1961
Outros nomes: كريس أندرسون

Chris Anderson é um físico e escritor dos Estados Unidos, conhecido pelo livro A Cauda Longa: Do Mercado de Massa para o Mercado de Nicho de 2006. Foi editor-chefe da revista americana Wired até 2012, já tendo trabalhado nas revistas Science, Nature e The Economist. Atualmente, vive com sua mulher e quatro filhos em Berkeley, California.

Em seu livro, ele analisa a questão da abundância de produtos e da criação de nichos de consumo, tendo um peso significativo comparado com o antigo modelo de uma grande atenção focada apenas na venda de produtos muito populares. Seu próximo livro a ser lançado se chamará "Free" e será distribuído gratuitamente. Entretanto, este livro tem gerado controvérsia por supostamente conter passagens que tem sido caracterizadas como plágio.

== Referências ==

Citações Chris Anderson

„The Web is the ultimate marketplace of ideas, governed by the laws of big numbers.“

—  Chris Anderson, livro The Long Tail
The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 5, p. 70

„A Long Tail is just culture unfiltered by economic scarcity.“

—  Chris Anderson, livro The Long Tail
The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 4, p. 53

„We are entering an era of unprecedented choice. And that’s a good thing.“

—  Chris Anderson, livro The Long Tail
The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 10, p. 168

„The ultimate cost reduction is eliminating atoms entirely and dealing only in bits.“

—  Chris Anderson, livro The Long Tail
The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 6, p. 96

„The world of shelf space is a zero-sum game: One product displaces another.“

—  Chris Anderson, livro The Long Tail
The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 2, p. 40

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„Blockbusters are the exception, not the rule, and yet we see an entire industry through their rarefied air.“

—  Chris Anderson, livro The Long Tail
The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 9, p. 167

„Never underestimate the power of a million amateurs with keys to the factory.“

—  Chris Anderson, livro The Long Tail
The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 5, p. 58

„In a world of infinite choice, context—not content—is king. (Chris Anderson quoting Rob Reid)“

—  Chris Anderson, livro The Long Tail
The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 7, p. 109

„We are turning from a mass market back into a niche nation, defined now not by our geography but by our interests.“

—  Chris Anderson, livro The Long Tail
The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 2, p. 40

„Order it wrong and choice is oppressive; order it right and it’s liberating.“

—  Chris Anderson, livro The Long Tail
The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 10, p. 174

„Remember, in the tyranny of physical space, an audience too thinly spread is the same as no audience at all.“

—  Chris Anderson, livro The Long Tail
The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 9, p. 163

„Broadly, the Long Tail is about abundance. Abundant shelf space, abundant distribution, abundant choice.“

—  Chris Anderson, livro The Long Tail
The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 8, p. 143

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